Using Data for Meaningful Video Ads

Publish date:

Oren Harnevo of MediaPost writes about the state of digital video advertising as we head into 2014.

He writes, "Data has emerged as the enabler of innovation everywhere. Big Data was arguably the biggest buzzword of 2013. And when it comes to digital advertising, data has historically helped marketers create better customer experiences through enhanced targeting capabilities, typically from either demographic or behavioral information."

Read the full story here.



Vitec Production Solutions at GV Expo 2018

Vitec Production Solutions provides cost-effective products that support broadcast and educational productions, live events, and more. Media professionals, AV teams, and lighting technicians from across the public sector need intuitive solutions that integrate easily into existing infrastructure and production workflows while remaining within budget. Anton/Bauer's Dionic XT is a great example of a high-performance product offering outstanding ROI that's also cross-compatible with nearly any charger on the market. We look forward to showing GV Expo 2018 attendees how all of our lighting, camera support, prompting, and mobile power solutions can help them create and capture the video content they desire while giving them the flexibility and durability they need.