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Zoic Studios & Zoic Edit Provide 360 Path For Hot Wheels and Y&R West

Zoic Studios Commercial and Zoic Edit teams recently had the opportunity to relive their childhood when they created visual effects and edited five spots for Hot Wheels in conjunction with Y & R West.

Y & R West producer Nick Miller says, “Working with Hot Wheels definitely brings you back to your childhood. It’s a blast and overall the challenges are always exciting. You get back to feeling like a little kid all over again.” Miller enjoyed working with the Zoic team on the spot, “Working with Zoic is great and to be able to do great work under one roof with such passionate people is exciting. To see that excitement in the people you work with and being able to work so closely together makes everything so much easier.”

Zoic Creative Director Les Ekker agrees: “Hot wheels lives in the boy in all of us. The chance to create some fun animation and some radical edits ultimately became more play than work. We got to create the shots to fit each of the spots, and crank up the adolescent attitude anthem: “Beat That!” in each of them. We worked very closely with the Y&R team in several departments to bring that young energy to every shot, and satisfy the wide requirements of: Brand, Performance and Kid-friendly advertising with integrity, and entertainment value. It was a great challenge and everyone was happy with the outcome.â€?

Zoic Edit’s Senior Editor, Dmitri Gueer, who edited the spots, wanted to inject a fun, energetic pace into the edits. “It was really like taking a trip down memory lane to your childhood. Remembering things that you visually liked as a kid and bringing them back through the creative structure of each edit. We used Phantom footage, which allowed us a lot of freedom in terms of creating hyper-reality to highlight the toys and game-play. I feel extremely fortunate to have worked with such a creative and talented team from Y&R.â€?

Client: Hotwheels

Agency: Y & R West
SVP Group Creative Director: Vonnie Cameron
SVP Group Account Director: Susan Chittum
VP, Account Director: Marissa Clottu
Associate Account Director: Brian Darney
Assistant Account Executive: Cara Nativo
Sr. Art Director: Clayton Chu
Copywriter: Lori Loder
Director of Integrated Production: Laura Keseric
Agency Producer: Nick Miller
Business Affairs Manager: Gina Watkins/Kelly Salvini

Production Company: Radar Studios
Director: Don Hoeg
Executive Producer: Lisa Masseur
Producer: Adrianne Victory
DP: Larry Fong

Visual Effects Company:
Executive Creative Director: Chris Jones, Executive Creative Director
Creative Director: Leslie Ekker, Creative Director
Executive Producers: Erik Press, Steve Schofield
Senior Producer: Ian Unterreiner
3D Supervisor: Paul Ghezzo
Lead Artist: Michael Client
3D Artist: Mark Shimer
Animator: Richard Ramaziski
Senior Flame Artist: Chris Irving
Compositors: Nate Overstrom, Tyler Nathan, John Renzulli, Roto Artist:
Andrea Hernandez, Roto Artist
Coordinators: Thomas Knight, Laura Jones

Editorial Company: Zoic Edit
Editor: Dmitri Gueer
Assistant Editors: An Dang, Alison Veneto-Grady

Music and Sound Design:
The Lodge: Dr Bones, Custom Motors, Robot Trick Tracks
Ear to Ear Music: Criss Cross Crash
Sovereign Music: Sea Monster Attack

Audio Mix/Sound Design: Deep Mix /Margarita Mix