ZOIC STUDIOS HELPS MAKE AMERICAN IDOL PROMO LARGER THAN LIFE Los Angeles, CA â€“ (January 30, 2008) -- Fox recently tapped
and the companyâ€™s creative acumen to produce a high-energy promo for the pop culture phenomenon American Idol that seamlessly combines live action, stock footage and visual effects. With VFX Supervision by Zoic Studios Creative Director Andrew Orloff, â€œBig Peopleâ€? is a pure expression of American Idol, with larger-than-life competitors performing in the heart of various American locations, giving it their all from dawn to dusk.
To execute the promo, Zoic shot performers on its green screen stage and united these shots with heavily manipulated stock footage so that the people would appear to tower above wheat fields, and sing in and amongst skyscrapers. This process involved meticulous tracking and lighting matches, animated transitions and the use of the magic bullet to provide a film-like finish to a wide collection of stock types. The result is a promo that speaks to the showâ€™s true fans for whom the day begins and ends with the drama and entertainment of American Idol.
â€œThis was an exciting project for Zoic Studios because we were involved with every aspect of the production and really partnered with the Special Ops team at Fox to create something to get audiences geared up,â€? says Andrew Orloff. Client: Fox Broadcasting Corporation/American Idol Air Date: January 2008 Title: American Idol â€œBig Peopleâ€? Length: 1 x :30 Advertising Agency: Fox Broadcasting Corporation/Special Ops, Los Angeles, CA SVP, Design: Michael Vamosy SVP On-Air Promotion: Brian Dollenmayer SVP On-Air Operations: Steve Weinheimer Creative Director On-Air Promo: Sam Williams VP Branding: Dean Norris Director of Content: Golareh Safarian Production Company: Zoic Studios Director: Murphy Gilson VFX Supervisor: Andrew Orloff DP: Barry Walton Executive Producer: Gina Fiore Producer: J. Rogers Marquess Editorial Company: Zoic Studios Editor: Dmitri Gueer Executive Producer: Gina Fiore Producer: Barbara Genicoff Visual Effects: Zoic Studios Creative Director: Andrew Orloff Lead Compositor: Steve Meyer Compositors: Dayna Mauer, Philip Broste, Diana Hinek, Sarah Grossmann CG: Lee Carlton