Connecting with loved ones during the holiday season shines in â€?Frozen Momentsâ€? a new spot for Famous Footwear directed by Loni Persitere for agency Campbell Mithun featuring visual effects by Zoic Studios.
The commercial is about a young woman who is reacquainted with the love of her life during the holidays. To view:
â€œThe ideal situation for a director is to have a creative team that is willing to do what it takes to lead advertising with an emotional center that drives the brand,â€? says Director Loni Peristere. â€œâ€˜Frozen Momentsâ€™ was one of those projects, and it was a true pleasure to make. I am extremely happy with this short emotional film about families and the holidays.â€?
To capture the true essence of the season, a quaint neighborhood community outside of Vancouver, BC was transformed to a winter wonderland in the middle of summer.
â€œMy favorite part of the shoot,â€? notes Peristere, â€œwas seeing the actual neighbors on the street, mystified by the miracle that only film production can make. Their homes and street transformed into a winter wonderland. It was amazing.â€?
Agency: Campbell Mithun
Creative Director: Robert Clifton Jr.
Art Director: Andy Anema
Copywriter: Bill Johnson
Producer: Alex Colvin:
Production/Effects: Zoic Studios
EP: Erik Even
Producer: Ian Unterreiner
Director: Loni Peristere
VFX Supervisor: Leslie Ekker
Storyboard Artist: Dylan Ekren
Previs: Michael Cliett & Mark Shimer
Editor: Brett Nicoletti
Lead Flame: Chris Irving
Lead Compositor: John Cornejo
Compositing: Nathan Matsuda & Jessica Amzoll
CG Supervisor: Any Wilkoff
Roto/Paint: Jessica Amzoll, Todd Groves, Christina Boice