YoYotta Powers the Pipeline at The Mill

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High-End London Post House Relies on Versatile Workflow Management System

London: Nov. 30, 2010… Leading London VFX studio, The Mill is using YoYotta’s YoYo workflow management system to anchor its production pipeline. The award-winning studio handles commercials work for a wide variety of high-end clients, including recent spots for companies like Nike, Mercedes-Benz, Sony PlayStation, Ford and T-Mobile. “Every single EDL that comes into the building goes through the YoYo, so it serves as the lynch pin of the back-room processes,� explained colourist Seamus O’Kane. “We have two YoYos – one is permanently hooked up to the Pandora colour processor in my suite, while the other one sits in the back room as part of the data lab where the assistants organise our work for us, feeding data to the Pandora, as well as preparing content for our Baselights.� O’Kane explained that, over the years, the DI workflow in commercial postproduction has evolved separately from the filmic DI approach. “The whole concept of DI had to be a little more flexible for commercial clients,� said O’Kane. “That was the focus of development on the YoYo, as a fast, flexible system that would allow you to do commercial work without having to hold up your hand and say, ‘Sorry, we have to wait for this to process.’� Originally designed as a conform i/o interface for Pandora colour correctors, YoYo has evolved into a suite of three modules that give post facilities a comprehensive toolset for managing their workflows. With YoYo, facilities can ingest, transcode, conform and output just about every standard video- or data-based file format. “The beauty of the YoYo and the Revolution is they’re very light and flexible,� said O’Kane. “It starts to make you imagine other ways of working, which might be better suited to production in the future.� With the YoYo’s rich feature set, many of the processes that would traditionally have been done in an expensive suite can now be done in the background. “Even as a stand-alone box, it can actually do quite a bit of colour processing in its own right,� said O’Kane. “Plus, it can take full authorship of the client’s EDLs if we need to change something on the fly. Flexibility is vital to everything we do these days.� This paradigm shift has given the facility the efficiency to produce high volumes of top-notch work under tight deadlines, like the Nike World Cup three-minute spot, “Write the Future,� directed by Alejandro González Iñárritu. The spot, which aired earlier this year, relied mainly on the YoYo’s data workflow. “The Nike spot was a good illustration, because we turned around 236 effects shots in about six weeks, which is a huge amount of work,� O’Kane explained. “It was a very concentrated pipeline, and I feel that that’s how VFX should be done.� YoYo runs on Mac OS X and is available from YoYotta at


, or as part of the Pandora Revolution Express colour grading system. About YoYotta Founded by Martin Greenwood in 2006, YoYotta has created a cost-effective workflow management system for postproduction. YoYo gives post houses the ability to manage their data and video workflows, freeing up talent and expensive infrastructure for creative work. YoYotta is a privately held company based in London. For more information, visit




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