WorldStage Provides AV Support for Made by Google Product Launch in San Francisco

The much talked about Made by Google press event in San Francisco unveiled the Google Pixel and Pixel XL smartphones and other hardware initiatives developed by the tech giant. It was produced by Brooklyn-based MAS Events + Design with AV support from WorldStage.
Author:
Publish date:

The much talked about Made by Google press event in San Francisco unveiled the Google Pixel and Pixel XL smartphones and other hardware initiatives developed by the tech giant.  It was produced by Brooklyn-based MAS Events + Design with AV support from WorldStage.

Image placeholder title

Google chose the historic Ghirardelli Square chocolate factory as the venue to introduce the high-end smartphones and showcase a voice-controlled speaker system called Home as well as a virtual reality headset dubbed Daydream View.  Google CEO Sundar Pichai and other speakers briefed the press on the new products and presented demos against a backdrop of bold visuals.

WorldStage was tasked with providing an AV solution for the venue, which is typically not used as an event space.  WorldStage employed a Unilumin U3 LED wall instead of projection to showcase the demos and provide speaker support and informational graphics.  

"It was a small room, and projection wasn't feasible," says WorldStage senior account manager Josh Perlman.  "A rear-projection configuration would've used up valuable floor space and front projection would've been washed out by the high ambient light conditions. LED was a great technology choice due to the limited footprint and the bright, punchy video performance. 

The choice of an LED wall was not without its challenges either.  "LEDs are very bright, but when there's almost no space between the screen and the presenter, as was the case in this room, interference known as moiré is created on camera.  And compressing a video signal for web streaming only makes the interference worse," Perlman explains.

WorldStage drew upon its creative and technical knowledge and old-fashioned teamwork to resolve the problem.  "With a bit of hard work by our EIC Frank Musgrove, we were able to nail the camera look even with all the challenges of the LED wall," Perlman reports.

Video capture was accomplished with three Hitachi cameras, a pair of Panasonic robocams and a Ross switcher.  The event's live web stream was watched by hundreds of thousands of people worldwide.

Russell Cowans, one of WorldStage's A1s, took on the audio aspects of the project, installing primarily d&b Y-Series speaker arrays.  "The issue with audio is always that you don't want to see it, but it has to sound good everywhere," says Perlman.  "Once again, the room had its challenges with tall ceilings, lots of glass and concrete plus an element of multi-point surround speakers.  Russell stepped up to all the challenges."  

At WorldStage, Dennis Menard was senior project manager overseeing on-site logistics; John Denion was a project manager as well as assistant account manager.

WorldStage Inc., the company created by the merger of Scharff Weisberg Inc and Video Applications Inc, continues a thirty-year legacy of providing clients the widest variety of entertainment technology coupled with conscientious and imaginative engineering services. WorldStage provides audio, video and lighting equipment and services to the event, theatrical, broadcast and brand experience markets nationally and internationally.  For more information visit www.worldstage.com

Related

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

Blackmagic Design today announced that the company’s production and post products were used to complete many of the fall 2018 season’s new and returning television shows and streaming series. More than 55 shows rely on Blackmagic Design’s digital film cameras; Fusion visual effects (VFX), compositing, 3D and motion graphics software; and DaVinci Resolve editing, color correction, VFX and digital audio software; as well as its switchers, routers, monitors and capture and playback devices.

Luxul_AMS-1208P

Jingle All the Way: Luxul's XMS-1208P Managed Gigabit Switch is Available for All CI Integrators this Holiday Season

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced that it's giving CI integrators the gift of enterprise-level performance at affordable price points this holiday season. It doesn't matter if they've been naughty or nice, the company's XMS-1208P 12-port/18 PoE+ managed Gigabit switch — that delivers high-speed performance while enabling simple network expansion — is now available for all. And to ring in the new year, Luxul will begin shipping its AMS-1816P 18-port/16 PoE+ L2/L3 managed Gigabit switch in early January.

HoverCam_VV1

HoverCam Transforms Classrooms Fit for Future-Ready Students at Val Verde USD

HoverCam, an innovative technology leader in the digital education market, announced that Val Verde Unified School District (USD) in Parris, California, successfully installed HoverCam's Pilot digital teaching stations and CenterStage interactive flat panels (IFPs) in new STEM labs in the elementary schools, with plans for an eventual rollout to the district's middle and high schools. As part of the district's goal to create future-ready students, Val Verde USD chose HoverCam digital education solutions to address the rising challenge of updating classrooms and introducing curriculum with advanced systems that will prepare students for a rapidly changing career landscape.

ScreenShot2018-12-11at2.41.29PM.144822

The Sigma Holiday Sale Is Back!

Nothing makes gift giving as enjoyable as special prices on award-winning Sigma lenses and accessories; get the lens you’ve always craved or surprise a fellow shooter with the perfect present.

Riedel-Ruptly-Vans-3

Global News Agency Ruptly Relies on Riedel's MediorNet and Artist on Board New OB and DSNG Vehicles

Riedel's MediorNet real-time media network and Artist digital matrix intercom are providing the decentralized and redundant signal routing and communications backbone on board two all-new, state-of-the-art OB vehicles for Ruptly, a Berlin-based international news agency. Qvest Media, a world-leading system architect and integrator for the broadcast and media industries, designed and built the new broadcast van and DSNG vehicle.