World Famous’ Spec Ad Gets Picked Up by US Airways

Author:
Publish date:

SEATTLE—It’s not unusual for directors, editors and others artists involved in the production of television commercials to create spec work to show off their talent, but it’s rare for such projects to actually appear on the air. An exception to that rule is a new US Airways spot that was created as a spec project by Seattle design and editorial studio World Famous. The commercial features animated contrails swooping in graceful arcs around a parked US Airways jet, with each contrail representing a different destination. The scene resolves into a 3D map of the world depicting the airline’s network and ends with the tagline, “Where you need to be.� World Famous creative directors Alan Nay and Tony Fulgam came up with the idea for the spot while editing a regional US Airways commercial. “We fell in love with some of the supplemental footage of the planes and decided to build a spec spot around it,� recalls Nay. “We ended up with a great brand piece that shows a beautiful ballet of planes and highlights all the destinations that company serves.� Nay and Fulgam were only intending to demonstrate their ability to take a commercial from concept through delivery, but when they posted the piece on their website it was spotted by Louis Moses, executive creative director of Moses Anshell, US Airways’ advertising agency, who brought it to the attention of his client. The airline was so impressed, it decided to make the spot a part of its national advertising campaign. World Famous produced the spot using only its in-house resources. That included writing the script, creating the animation and editing it. “We took huge pieces of metal and made them dance,� says Fulgam. “The music and editing are very important; they tie it together in an important way and helped us hit the right emotional note.� “Our intent was to communicate the message about all the places that US Airways flies in a way that has a very fluid feel,� Nay adds. Nay and Fulgam were pleased with the results because they felt that it showed what their company could do in concept development and demonstrated their design, animation and editorial skills. The fact that the spot is now on the air is icing on the cake. “We had a great time putting the piece together,� Nay asserts,� and we are so overjoyed that it’s going to air, we can hardly keep our pants on.� World Famous is located at 911 E. Pike Street, #325, Seattle, Washington 98122. For more information, call (206) 328-3881 or visit

www.worldfamousinc.com

. Credits Agency: Moses Anshell (Phoenix); creative director, Louie Moses; producer, Rebecca Baudoin Creative, Editorial, Animation, Music: World Famous (Seattle); director, Steve Hood

Related

Colonie - Logo Small

The Colonie Promotes Graham Chapman to Editor

The Colonie has announced that Graham Chapman has been promoted to editor, continuing the Chicago-based postproduction company’s long tradition of nurturing extraordinary young talent and developing its next generation of editors from within.

RTI_RTIXCEL_Experience

RTI Launches Multi-Tiered RTIXCEL Training Program

RTI, a leading control and automation manufacturer for residential and commercial settings, today announced that the RTIXCEL Training Program has officially launched. RTIXCEL offers a range of options designed to give custom installers the resources needed to master Integration Designer® APEX and gain a deeper knowledge of the technologies they use every day. RTIXCEL Online, RTI's new state-of-the-art learning system, delivers a comprehensive curriculum, allowing dealers to learn effectively at their own pace. Online learning complements other RTIXCEL training programs, including TechTalk webinars, on-site training held around the world, and the RTIXCEL Experience, a three-day, hands-on training hosted at RTI headquarters in Minnesota. These accredited courses give integrators education units for CEDIA and AVIXA certifications.

BenQ_InstaShow

BenQ Amps Up 21st Century Learning at TCEA 2019

BenQ, an internationally renowned provider of visual display solutions, will feature its purpose-built display solutions for education at the 2019 Texas Computer Education Association (TCEA) Convention and Exposition, Feb. 4-8 at the Henry B. González Convention Center in San Antonio. In booth 1562, BenQ will show educators interactive flat panels, laser projectors and collaboration solutions that will help transform the learning experience to drive success for every student.