WirelessWERX launches “Destinations� app for personalized customer engagement

Publish date:

App-enabled solution for agencies helps marketers drive traffic with verified “check-in� to indoor destinations

Anaheim, CA – October 26, 2010 – WirelessWERX

has launched


an app enabled solution for agencies who want to engage customers with personalized location based promotions and content. With "Destinations" marketers can also drive traffic with verified �check-in� to indoor destinations and deliver in app promotions, content and rich media. MobiWERX “Destinations� includes: • A brandable handset application available for iPhone and Android that can be branded by companies who want to launch a new application or who want to rapidly deploy indoor location based campaigns. • iPhone and Android API’s to enable existing apps with the “Destinations� capabilities. • Robust campaign management software to define and manage rules for custom location-based campaigns, content delivery and reporting. In addition, Destinations handles locations indoors and in dense outdoor environments and is Interoperable with GPS enabling seamless integration with existing location based marketing platforms. “We’ve harnessed the power and popularity of mobile apps to bring marketers a true indoor location based mobile marketing solution,� says

Marc Fernandez

, VP Business Development,


. “The


platform turns Locations into Destinations by helping marketers deliver compelling personalized content to influence users at the point of sale; our new “Destinations� app further empowers them with in-app promotion capabilities, traffic enhancing “verified check-in� and a robust campaign management and reporting system.�

WirelessWERX will premier the “Destinations� app at ad:tech-New York in the Mobile Marketing Exhibition Zone/ Space #8, November 3rd-4th.

For Technical or Pricing information, contact: Contact Marc Fernandez, +1-323-893-7932 or


Media Contact: Janette Boatwright/Scene&Heard Public Relations, +1-818-456-9044 or


About the WirelessWERX/MobiWERX Mobile Advertising Solution

: MobiWERX is a business unit of WirelessWERX, the leader in indoor location services, and leverages the WirelessWERX robust public safety platform SiteWERX; a tested and proven technology which provides real-time precise in-building location information to public security and emergency services. With additional applications like friend-finding and on-site check-in, this precise location platform is an ideal tool for the Retail and Hospitality industries. Visit


for more details.



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