WILD PLUM DIRECTOR JAN DE BONT & NTROPIC CREATE EPIC ANTI-TERROR PSA CAMPAIGN

Author:
Publish date:

Wild Plum Director Jan De Bont, Signature Productions and VFX company Ntropic recently completed two powerful PSAs for NoTerror.Info, an organization which campaigns against terrorism in Iraq. Heralding the tagline, “Terrorism Has No Religion,� the two spots are a heart-pounding cinematic journey into the heart of terrorist violence. To view “Alley� and “Match,� please go to:

http://www.interdubs.com/r/ntropic/index.php?al=oqBK7e&an=c9baZH

The campaign focuses on the coming together of people, and how a nation unifies to fight against terrorism. “Alley,� set in an Iraqi city, is a true-to-life scenario with a bold standoff between the citizens and terrorists in the streets. “Match,� taking place in an Iraqi soccer stadium, is a metaphoric approach to conquering merciless violence as the Iraqi soccer team fights the terrorists on the field and kicks the “soccer ball� – a grenade – out of the stadium. With his background in blockbuster features such as “Speed,� “Twister,� and “Laura Croft Tomb Raider: The Cradle of Life,� Jan De Bont was the ideal candidate to direct this provocative and cinematic campaign. To create the massive crowds in both spots, as well as the stadium in “Match,� De Bont turned to Ntropic, a boutique VFX company known for its work in features, including the “Underworld� franchise and “Live Free or Die Hard,� commercials and music videos. Creative Director Andrew Sinagra provided on-set supervision in Beirut for “Match� to take reference videos and measurements for set extensions, and to shoot plates of the extras in the stands. “We were all very excited to work on this campaign,� says Sinagra. “It’s not too often that we get to do something more meaningful on a creative and global level. This was a large-scale project with such a positive message.� “Alley� involved several cameras shooting simultaneously, an aerial shot using a helicopter camera and 800 extras. Sinagra and Ntropic Creative Director & Senior Inferno Artist Nathan Robinson spent four days on the crowd replication and adding volume to the masses in the streets. “’Alley’ is like a mini-movie,� comments Robinson. “It feels dramatic and epic. It was a huge challenge to execute all of the effects in that short amount of time, but the agency was very impressed and pleased with our attention to detail. They trusted what we were doing and gave us the creative freedom to finesse the VFX.� “Match,� which included 45 VFX shots, was filmed in a stadium in Beirut that was built for the 2000 Asian Games. Ntropic created set extensions, a CG grenade and crowd replication of the 100 extras to fill up a 20,000-seat stadium, which required intensive rendering, rotoscoping and layers. “The whole crew from [production company] Signature Productions was fantastic,� remarks Sinagra. “There was top-caliber talent on set. Jan is the nicest guy in the world. He truly understands what he wants and it was easy to work with him. The process went very smoothly and everyone was happy with the end result.� “The agency really pulled out all the stops,� concludes Robinson. “It’s hard to believe that these are PSAs, but the creatives were definitely dedicated to the anti-terrorism cause. It was a nice opportunity to work with Jan and [Wild Plum Executive Producer] Shelby Sexton on such an amazing cinematic piece. I’ve always respected his work as a Director and DP. His footage makes you feel like you’re there on the ground level and experiencing it first-hand.� Technology utilized by the Ntropic team included Autodesk Inferno, Shake and Toxik for compositing, Maya for 3D and Massive for crowd replication. Spot Titles: “Match� & “Alley� Airdate: Late February 2008 Production Company: Signature Productions Director: Jan De Bont @ Wild Plum DP: Amir Mokri Executive Producer: Paul Sabbagh Producer: Anthony Makhlouf Where Shot: Beirut, Lebanon Wild Plum Executive Producer: Shelby Sexton Head of Production: Sandy Haddad Editorial: theWhitehouse Editor: Richard Learoyd Assistant Editor: Jacob Kuehl Producer: Justin Kumpata VFX Company: Ntropic Creative Director & On-Set Supervisor, Head of CG: Andrew Sinagra Creative Director & Senior Inferno Artist: Nathan Robinson Executive Producer: Dana Townsend Associate Producer: Kara Holmstrom Producer: Robert Castorina Music Company: Marc Mancina Composer: Dave Metzenger Sound Design Company: Warner Sound Designer: Steve Flick Audio Post Company: Late Mix Mixer: Josh Eichenbaum About Ntropic: Ntropic is a boutique VFX company with offices in San Francisco and Los Angeles. Since opening its doors in 1996, the studio has thrived on creating 2D and 3D visual effects for cinematic high-concept work from feature films such as “Underworld Evolution� and “The Matrix Revolutions� to commercials for Nissan, Mercedes, Coca-Cola and Kohl’s to music videos for My Chemical Romance, Justin Timberlake and Green Day. A staunch believer in creative collaboration and integrating all aspects into the whole, Ntropic partners with filmmakers to envision and design shots and incorporate music and sound design.

www.ntropic.com

Related

InSync-FrameFormerScreenshot

InSync Technology at the 2019 NAB Show

At the 2019 NAB Show, InSync will announce availability of the new FrameFormer plug-in for Adobe Premiere Pro for macOS. This addition to the range provides further flexibility and options for deploying FrameFormer.

BlackBox-Emerald_4KReceiver

Black Box at the 2019 NAB Show

At the 2019 NAB Show, Black Box will showcase products across its high-performance Emerald™ unified KVM (keyboard, mouse, video) portfolio and will unveil a new offering that enables even greater flexibility in establishing agile remote desktop connectivity. The Black Box booth, SL12716, will feature demo areas dedicated to Emerald KVM solutions that address the need for convenient and intuitive real-time access to multiple computers from multiple locations, whether across rooms, floors, buildings, sites, or even cities. Black Box offers consultation and design services along with every solution delivered, and the company's representatives at the 2019 NAB Show will highlight complete IP-based and 4K AV visualization and distribution solutions tailored to the unique requirements of modern control rooms, post and media productions, and broadcast playout environments.

Yamaha_UC_CS-700-App

Yamaha UC Brings IT-Ready UC Solutions to IT Partners France

Yamaha Unified Communications will demonstrate its broad portfolio of unified communication solutions (UC) in stand E67 at IT Partners France, March 13-14 at Disneyland Paris. Strengthening enterprise UC strategy through simple deployment and management while delivering best-in-class collaboration experiences, the company will feature its portable YVC-200 speakerphone for on-the-go conferencing, along with the CS-700 Video Sound Collaboration System for huddle rooms and the Yamaha YVC-1000 conference phone.