WEGENER Announces Nielsen SpoTTrac Digital At SATCON 2008 - Creative Planet Network

WEGENER Announces Nielsen SpoTTrac Digital At SATCON 2008

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Encoding and watermarking solution for Nielsen® tracking services of HD advertisements (October 15, 2008) - DULUTH, Georgia – Wegener Corporation (Nasdaq: WGNR), a leading provider of equipment for television, audio and data distribution networks worldwide, today at SATCON 2008 announces its new Nielsen® SpoTTrac® Digital encoder product, which supports Nielsen® Tracking Services. SpoTTrac Digital encoder is an encoding and watermarking solution that WEGENER manufactures for The Nielsen Company, the industry leader in TV ratings, to enable the automated broadcast verification and commercial tracking services offered through its Nielsen Tracking Services division. SpoTTrac Digital enables Nielsen’s customers—including broadcasters, advertisers, and producers—to verify that their high definition (HD) and standard definition (SD) commercials, public service announcements, promos, and other media content air on television and to track audience exposure to those messages. “We’re delighted that we’ve reached another important milestone in our long-standing partnership with The Nielsen Company,� said Ned L. Mountain, President and COO of WEGENER. “WEGENER and The Nielsen Company have enjoyed a strong, mutually beneficial business relationship for several years. SpoTTrac Digital will enable Nielsen to support its customers’ expanding broadcast tracking and verification needs as the media industry prepares to end analog TV transmissions in February 2009 and transition into a fully digital TV era.� WEGENER’s Nielsen encoder product family also includes the NAVE IIc encoder for local broadcast TV ratings and the SpoTTrac encoder for tracking SD advertising content. A turnkey HDTV solution, SpoTTrac Digital encodes HD-SDI (1080i and 720p) high-definition (HD) video and four channels of AES/EBU audio; as well as SDI-SD (NTSC) standard-definition A/V signals, with up to 12 channels of SDI embedded audio. During the realtime encoding process, SpoTTrac Digital embeds Nielsen’s patented watermarking identification information into the video and audio content without affecting picture or sound quality. As part of its workflow, SpoTTrac Digital automatically transfers the tracking information files for automated spot monitoring and reporting via the Internet to the Nielsen data facility at the end of encoding sessions. WEGENER will exhibit in booth 431 at SATCON, October 15-16, 2008. SATCON is part of the CCW (Content & Communications World) and is collocated with HD World and IP Media. It is considered the fall's premier event for content creation, management, post-production, delivery, infrastructure, and a wide range of communications solutions, from satellite to fiber to hybrid networks, IP and more. For more information, visit

http://www.ccwexpo.com/

. ABOUT WEGENER WEGENER® (Wegener Communications, Inc.), a wholly-owned subsidiary of Wegener Corporation (Nasdaq: WGNR), is an international provider of digital solutions for video, audio, and IP data networks. Applications include IP data delivery, broadcast television, cable television, radio networks, business television, distance education, business music and financial information distribution. Compel®, WEGENER's patented network control system, provides networks with unparalleled ability to regionalize programming and commercials. Compel® network control capability is integrated into WEGENER® digital satellite receivers. WEGENER® can be reached at +1.770.814.4000 or on the World Wide Web at

www.wegener.com

.

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