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VICON House of Moves Adds Motion to Commercial Digital Characters

MPC Delivers VFX for Playstation inFAMOUS and Zoic Studios Completes VFX on Mountain Dew Code Red; Projects Tap House of Moves Motion Capture

VICON House of Moves

recently provided motion capture services to Motion Picture Company (MPC) and


for high profile commercial projects. The new Playstation 3 commercial for the game “inFAMOUS� directed by Luis Nieto includes VFX work by MPC Los Angeles, and Mountain Dew’s Code Red “Level Up or Die� spot directed by Tarsem Singh features effects work by Zoic Studios. Both MPC and Zoic completed motion capture sessions for these spots at VICON House of Moves in Los Angeles.

MPC’s work on a spot for the release of the new Playstation 3 game, “inFAMOUS�, features the game’s main character Cole, leaping to life from the pages of a comic book into action packed 3D environments.

“We recently had the pleasure of working with House of Moves on the Sony Playstation 3 commercial for ‘inFAMOUS.’ Working with Scott and his team is always a fantastic experience. In the commercial world where one is always fighting the clock, House of Moves was pivotal in maximizing the quality of work on such a tight schedule. This was quite a challenge but thanks to their professional, eager, and creative team that can only be compared to an army of MacGyvers, we got everything we needed. This on set experience was then complimented by the quality of the cleaned data, and the speed in which it was delivered,â€? said Nick Losq, VFX Supervisor, MPC Los Angeles.

“House of Moves is always my first recommendation when people ask me where they should shoot their motion capture, and I look forward to collaborating with them in the future,” Losq concluded.

Zoic Studios worked with Radical Media Director Tarsem Singh on a cross promotional spot for Mountain Dew Code Red featuring World of Warcraft (WOW) characters. Zoic artfully placed WOW characters into a live action supermarket setting for an explosive battle at the checkout lane.

“We worked with HOM on this and captured the fight choreography in a short day on their main stage. They were so helpful in assisting us in creating interaction objects and better stunt capture weapon props. Their technicians were very collaborative and helped us determine if the captures would work from the various camera angles, and helped us work out the scale enlargement necessary to apply the motion files from 5’4″ stunt performers to 7’4″ WOW characters,â€? said Leslie Ekker, Creative Director, Commercial division, Zoic Studios. “After we recorded sufficient variations and sequences, we wrapped out early and began the post production phase. HOM delivered very clean motion files, these made for a strong natural quality of animation and was a big part of the success of the job.â€?

About VICON House of Moves

VICON House of Moves is a division of VICON, the Academy Award®-winning supplier of precision motion tracking systems, serving customers in film, visual effects, computer games, and broadcast television, as well as engineering and life science industries. VICON is the largest holding of OMG (Oxford Metrics Group – LSE: OMG), plc.
VICON House of Moves provides professional motion capture services, stock 3D data, and 3D animation services for the entertainment industry. With expertise dating back to 1985 and credits ranging from game titles Resistance 2 and Unchartered to films including Spider-Man 2 to Titanic, VICON House of Moves has contributed to hundreds of animation projects. For more information, call (310) 306-6131 or visit