Version2 and Subway Get Us Going

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The Brief:

Editor Micah Scarpelli of Version2 brings us this humorous campaign for Subway via MMB. In

Fence

, Subway-sponsored NASCAR driver Tony Stewart demonstrates how Subway gets him going. After winning a race, Stewart hops on a fence and begins his notorious victory climb. Surpassing airplanes, angels, and eventually dwelling amongst spaceships and stars, leaving the audience in awe.

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Powerless

reminds us of days when decisions were made for us, not by us. A young girl dreads the reality of her life as she is unable to wake up when she wants, choose her friends, pick her clothes, or even chose what to read. On the contrary, while at Subway shes able to indulge in whatever fixings she chooses and assures us that one day she will have this power in her own life.

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The Creds:

Client: Subway

Spot Title: Fence, Powerless

Air Date: August 08

Agency: MMB

CD(s): Jamie Mambro, Jerry Cronin, Fred Bertino

Copywriter: George Goetz

Art Director: Chris Poulin

Producer(s): Sara Ventetuolo, Mike Michaud

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Prod Company (Fence): Rockhard Films

Director (Fence): Tony Petrossian

Prod Company (Powerless): Chelsea Pictures

Director (Powerless): Larry Frey

Editorial: Version2

Editor: Micah Scarpelli

Head of Production: Frank Devlin

Post/Effects: Hi-Ground

CD/Partner: Duy Nguyen

EP: David Hofflich

Audio Post/Sound Design: Burning Bridge

Mixer/Sound Designer: Rick Sweetser

About Version2:

The Version2 group includes editorial and VFX/motion design divisions working collaboratively and independently in the commercial, film and broadcast arenas. The editorial roster is comprised of Owner Vito DeSario, Tina Mintus, Micah Scarpelli, Rick Waller, Jane Keller and Mark Thomas. The VFX/motion design division is headed by Creative Director Kieran Walsh, Art Director/Flame Artist Nick Schlumpf, Designers/Animators Craig Davis, Michael McKenna and online editor Tim Farrell. Kathy Misrock is Head of Business Development and Sales, Frank Devlin is Head of Production. The company has partnered with New York based CG animation and VFX studio Special Branch to form Special Branch @ V2 (SB@V2).

For more info, ping TRUST: 646.452.3388 (NY) | 310.451.5153 (LA) |

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