CCO, Ed Dye, has announced that motion designer Charlie Erholm has joined his recently launched Atlanta-based creative agency. The design-driven boutique adds Erholm to a multi-disciplined team of artists with a collaborative approach to developing visual identity-driven brand strategies and concepts that provide direction for the crafting of compelling deliverables across multiple platforms.
A graduate of Savannah College of Art and Design with a BFA in Motion Design, Erholm was selected by Cartoon Network to work as a digital design intern in 2016 in her senior year. The stint at Tuner provided her with real-world experience in the industry and an opportunity to hone her motion and design skills on a mix of on-air promotions and campaigns for ‘Boomerang,’ and ‘Adult Swim.’ UTÖKA was looking for exceptional young artists to expand its already impressive roster of in-house talent when they received Charlie’s reel and signed her right out college.
talents have recently been tapped by some national clients, including
“Growing our arsenal of top-caliber talent is a key component of UTÖKA‘s business plan,” concur Dye and CEO Michael Zarrillo, the company’s co-founders. “Charlie represents the next generation of motion designers, committed to growing as an artist, and brings a level of passion to her craft that makes her a great fit
UTÖKA is a hybrid creative agency blending strategic design and end-to-end production services. Its collaborative collective of artists is skilled at crafting a range of deliverables – from broadcast commercials, online campaigns, and digital signage to stand-alone logos, packaging, print, ads and visual effects-driven content, and integrating memorable brand stories that connect products with their target markets.
Helmed by industry veterans, CCO Ed Dye and CEO Michael Zarrillo, the studio builds upon the synergy between their former award-winning companies: Artistic Image, the CGI, animation, live-action, motion studio, and Artemis Creative, the design/photography and print house, founded by Dye and Zarrillo, respectively.
For additional information about UTÖKA and Charlie Erholm, please visit
or contact Liz Guymon, VP of Operations at 404-815-1550,