Union NY Comes Together with Partners/Editors Sloane Klevin and Geordie Anderson, Executive Producer Caryn MacLean - Creative Planet Network

Union NY Comes Together with Partners/Editors Sloane Klevin and Geordie Anderson, Executive Producer Caryn MacLean

Author:
Publish date:

NEW YORK CITY, June 6, 2008 - Well-established as a top editorial house on the West Coast, Union has announced the opening of Union NY. The new venture launches with Partners/Editors Sloane Klevin and Geordie Anderson (pict., l-r). Caryn MacLean is the Executive Producer of Union NY, which is located in SoHo's Prada Building, at 575 Broadway. Union NY is already at work on several projects: Anderson is cutting a campaign for Above the Influence, directed by Brent Harris and Pugsley of Rabbit. Klevin is embarking on a worldwide Toyota campaign via Dentsu; Lenard Dorfman of @radical media directs. Her first projects at Union NY also include two Covergirl spots for director Peggy Sirota of Pretty Bird/USA and a Kraft campaign co-directed by Sirota and Irv Blitz of HSI. "For years, whenever I called Sloane, she would answer the phone with 'Are you ready to open in NY?'," mused Union Partner/Executive Producer Michael Raimondi, whose friendship with Klevin dates back to their time at Harley's House, the now-defunct West Coast shop that was also home to Union Partners/Editors Jay Friedkin and Einar, as well as Union Executive Producer Megan Dahlman. "This time, my answer was, 'As a matter of fact, yes.'" "I've been approached about starting companies before," Klevin reflected, "but this was different, because these guys are family to me. And it's the same with Geordie and Caryn." "I feel so fortunate to have a group of friends like this with whom to start Union NY," said Anderson, whose work includes projects for MTV, AT&T, ESPN, LG, and Motorola. Anderson began his career as an editor at Karl Marks Editing in his native Sydney, Australia, in 1997. Raimondi stated that all of the partners view this as a realization of their longterm goals, and expressed his excitement at securing MacLean to head the NY operation. "Clients always mention how good it feels when they spend time in our LA office, and that's a vibe that Caryn inspires as well," he said. Prior to joining Blue Rock in 2003, MacLean was Managing Director of Invisible Dog. She also served as East Coast Editorial Producer on U23D - the first-ever live-action 3D concert movie, featuring U2. Noting the diverse experiences and sensibilities of the Union NY team, Klevin said, "This is an exciting time for experimentation and cross-pollination in advertising. From Geordie's distinct creative voice, to Caryn's intense experience working in longform and new media, and the joy I get from introducing advertising clients to the wonderful filmmakers and documentarians I've worked with or met on the film festival circuit, I think we have a unique perspective and ability to operate outside the traditional advertising box." An award-winning editor of commercials, music videos, and features, Klevin's longform credits include Real Women Have Curves, starring America Ferrera, and the 2007 Oscar winner for Best Documentary Feature, Taxi to the Dark Side, which is now finishing its theatrical run in cities around the country and has its television premiere on HBO this coming September. She also teaches part time at the Columbia University School of the Arts, Film Division. "Sloane, Geordie, and Caryn all bring a passion and experience to this effort," Raimondi concluded. "What makes a company like Union work is the right combination of very strong voices, and we're building on that with Union NY."

Related

Riedel_Bolero-DFL-Auswahl

Custom-Engineered Bolero S Ensures Reliable Referee Communications for German Bundesliga

Today's large-scale sporting events, as well as their technical broadcast requirements, are growing at an astounding pace. To meet and surpass these requirements, Riedel Communications has initiated their Managed Sports Services division, comprised of custom-engineered technologies paired with extensive supervision and support by Riedel-qualified engineers. Among the first to profit from these services is DFL Deutsche Fußball Liga, who has partnered with Riedel to design a reliable infrastructure for German Bundesliga referee communications.

RTI_CyrilleVergely

RTI Names Cyrille Vergely as Dealer Experience Manager

RTI, a leading control and automation manufacturer for residential and commercial settings, today announced that Cyrille Vergely has joined the company as its Dealer Experience Manager, Europe and Middle East. In his new role, he will ensure an exceptional experience for the company's dealers in the region by providing training, technical support and project design assistance.

IHSEUSA-HDMI_481_2X1KIT_AAA

IHSE Introduces a Two-Port KVM Switching Solution for HDMI 481 Series

Addressing market demand for increased security conditions when connecting multiple computers to a single workstation area, IHSE now offers a compact two-port KVM switching solution for extended-distance connections between computer sources and user stations. The new 2x1 system makes is possible to leverage multiple computers or servers at one desk by utilizing a single keyboard, mouse, and display. Thanks to the company's award-winning Draco vario 481 series extenders for HDMI, signals can be shared across long distances over a single fiber or Cat-X connection with perfect video quality and zero mouse latency. This new two-port package from IHSE offers convenience, enhanced security, and performance superior to that afforded by fixed-box solutions.