Union NY Comes Together with Partners/Editors Sloane Klevin and Geordie Anderson, Executive Producer Caryn MacLean - Creative Planet Network

Union NY Comes Together with Partners/Editors Sloane Klevin and Geordie Anderson, Executive Producer Caryn MacLean

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NEW YORK CITY, June 6, 2008 - Well-established as a top editorial house on the West Coast, Union has announced the opening of Union NY. The new venture launches with Partners/Editors Sloane Klevin and Geordie Anderson (pict., l-r). Caryn MacLean is the Executive Producer of Union NY, which is located in SoHo's Prada Building, at 575 Broadway. Union NY is already at work on several projects: Anderson is cutting a campaign for Above the Influence, directed by Brent Harris and Pugsley of Rabbit. Klevin is embarking on a worldwide Toyota campaign via Dentsu; Lenard Dorfman of @radical media directs. Her first projects at Union NY also include two Covergirl spots for director Peggy Sirota of Pretty Bird/USA and a Kraft campaign co-directed by Sirota and Irv Blitz of HSI. "For years, whenever I called Sloane, she would answer the phone with 'Are you ready to open in NY?'," mused Union Partner/Executive Producer Michael Raimondi, whose friendship with Klevin dates back to their time at Harley's House, the now-defunct West Coast shop that was also home to Union Partners/Editors Jay Friedkin and Einar, as well as Union Executive Producer Megan Dahlman. "This time, my answer was, 'As a matter of fact, yes.'" "I've been approached about starting companies before," Klevin reflected, "but this was different, because these guys are family to me. And it's the same with Geordie and Caryn." "I feel so fortunate to have a group of friends like this with whom to start Union NY," said Anderson, whose work includes projects for MTV, AT&T, ESPN, LG, and Motorola. Anderson began his career as an editor at Karl Marks Editing in his native Sydney, Australia, in 1997. Raimondi stated that all of the partners view this as a realization of their longterm goals, and expressed his excitement at securing MacLean to head the NY operation. "Clients always mention how good it feels when they spend time in our LA office, and that's a vibe that Caryn inspires as well," he said. Prior to joining Blue Rock in 2003, MacLean was Managing Director of Invisible Dog. She also served as East Coast Editorial Producer on U23D - the first-ever live-action 3D concert movie, featuring U2. Noting the diverse experiences and sensibilities of the Union NY team, Klevin said, "This is an exciting time for experimentation and cross-pollination in advertising. From Geordie's distinct creative voice, to Caryn's intense experience working in longform and new media, and the joy I get from introducing advertising clients to the wonderful filmmakers and documentarians I've worked with or met on the film festival circuit, I think we have a unique perspective and ability to operate outside the traditional advertising box." An award-winning editor of commercials, music videos, and features, Klevin's longform credits include Real Women Have Curves, starring America Ferrera, and the 2007 Oscar winner for Best Documentary Feature, Taxi to the Dark Side, which is now finishing its theatrical run in cities around the country and has its television premiere on HBO this coming September. She also teaches part time at the Columbia University School of the Arts, Film Division. "Sloane, Geordie, and Caryn all bring a passion and experience to this effort," Raimondi concluded. "What makes a company like Union work is the right combination of very strong voices, and we're building on that with Union NY."



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