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Twist’s Matt Pittroff Commandeers Epic Chase Scene For AICPA & Ad Council’s “Feed The Pig” Campaign

Nationally recognized comedy director Matt Pittroff of Twist partnered with the American Institute of Certified Public Accountants (AICPA) and the Ad Council to create a television spot in multiple lengths for their national multimedia public service advertising campaign for Financial Literacy, Feed the Pig. This campaign helps 25- to 34-year-olds take control of their finances and add saving to their daily lives. Educating the youth market in this post-Great Recession era about the pros of saving money, the humorous new commercial features an epic chase scene between a man and Benjamin Bankes, the campaign’s iconic ”spokespig.”

To view the new TV, radio and print ads, which launches this week, please visit:

“I was very excited and honored that the Ad Council trusted me with such a popular and juicy campaign, especially since this style of execution was not on my reel,” explains Twist’s Pittroff. “I enjoyed planning and shooting every aspect of this spot and have to admit that working collaboratively just outside my ‘comfort zone’ was pretty exhilarating. We shot a ton of material over two days in my hometown of Baltimore. I don’t think we could have found such rich and accessible locations, or moved at that speed in many other cities.”

For Executive Producer Amyliz Pera, based in New York, who has managed the national career of Pittroff since he signed with Twist several years ago, the use of Baltimore as a location is just one of the production company’s many strengths. “Twist makes a constant effort to provide interesting options for shoot locations,” she notes. “And this was an easy decision to make, since Matt knows his own city like the back of his hand. It was added-value to a collaboration that was very strong from the start. Everyone had a ‘can-do’ attitude as we explored our options. The clients were extremely participatory in the pre-production process to ensure that we could execute efficiently on our shoot days.”

Other recent projects for Twist Director Matt Pittroff include a sidesplitting spot for Affinity Plus Credit Union (just named one of the top five spots of 2011 in “Shoot Magazine” and its highly respected “Best Work You May Never See” column) and a comical three-spot campaign for NASCAR’s 2011 Nationwide series. Last fall, Twist Director Marc André Debruyne shot his first American commercial project for Maine Medical Center and completed his 100th music video for Canadian music artist Tyler Medeiros; while Director Rich Michell shot projects for NetApps and Johnsonville. The Twist team is currently in the midst of production on a New Year’s project for Ameristar.

Client: AICPA Feed the Pig
Title: “Chase” :60/:30/:15

Advertising Agency: Turbine/Southport, CT
Partner, Creative Director: Rob Slosberg
Partner, Creative Director: Jeff Vogt
Senior Art Director: Matt Songer
Producer: Alice Chevalier

Production Company: Twist/New York & Minneapolis
Director: Matt Pittroff
Director of Photography: Andy Lilien
Owner/Executive Producer: Jim Geib
Executive Producer: Amyliz Pera
Staff Reps: Rob Neill, Kathryn Lotis
Line Producer: Steve Blair

Editorial, Visual Effects & Post Company: ShootersNYC
Editor: Anthony Marinelli
Smoke/Flame Artist: Mark Farkas,
Managing Director/Executive Producer: Jeff Beckerman

Postproduction Company: Company 3/New York
Colorist: Tim Masick

Sound Design Companies: ShootersNYC & PirateNY
Editor: Anthony Marinelli
Sound Designer: Dave Rivera

Music Company: PirateNY
Composer: Filip Mitrovic

Audio Post Company: PLUSHNYC
Mixer: James Twomey

A global production company, Twist has offices in New York and Minneapolis. Headed by EP/President Jim Geib and EP Amyliz Pera, the Twist directorial roster features the diverse talents of Directors Matt Pittroff, Rich Michell, Grady Cooper, Chris Stocksmith and Marc André Debruyne.