Danish Broadcaster Completes Largest TV-Studio Installation in Danish Television History
Tewksbury, Mass., June 4, 2008
â€“ Avid Technology, Inc. (Nasdaq: AVID) today announced that TV2, the leading broadcaster in Denmark, has launched two new state-of-the-art AvidÂ® TV-production facilities in Copenhagen and Odense. In efforts to make its news production process more efficient, TV2 Denmark has deployed an end-to-end digital production workflow which includes Avid Unityâ„¢ ISISÂ®, Avid InterplayÂ® with Assist and Access, Avid Productivity Tools, Avid iNEWSÂ® InstinctÂ®, NewsCutterÂ® XP, and an upgrade to Avidâ€™s latest iNEWS newsroom computer system. â€œWe chose Avid because we needed a digital production workflow that was reliable, stable and didnâ€™t allow any room for error. As a broadcaster, itâ€™s critical that we have a solution that allows us to get to air quickly and is designed to work in the way we do business,â€? said Kjeld Skovlund, TV2 head of development. â€œAvid was instrumental in securing a smooth change management process and provided acute technical support, service and employee training, which were extremely important to us.â€? TV2 developed its new facility in a three-step process: Established a new production site in Copenhagen for its news and sports units; Expanded its main production site in Odense to produce news and sports; and Delivered a managed services solution for the startup of its 24-hour news channel, TV2 News. Over the course of three months, Avid worked with TV2 News to build a temporary production site from scratch and managed workflow analysis, design and installation of the end-to-end digital production system. Parallel to this, Avid established TV2â€™s permanent production sites for TV2â€™s main site in Copenhagen, and managed the technical process of consolidating four sites into one â€“ from delivery of software solutions and hardware to installation and handling of service and training. â€œTV2 Denmark, like many broadcasters around the world, is facing numerous difficult transitions in the broadcast industry â€“ and building a new facility can add to the challenge. But, with this new state-of-the-art facility, and an Avid infrastructure tailor-built for news production, TV2 will become one of the most innovative stations in Europe,â€? said Johnathon Howard, director of Broadcast Media & Publishing, Avid Technology, Inc. â€œWeâ€™re honored to have been a part of helping build one of the biggest TV station facilities in Denmark, and are confident weâ€™ll help TV2 achieve its goals of having a centralized and integrated production environment for its two main sites.â€?
TV2 Denmark is the largest and most popular tv-station in Denmark with the highest viewer ratings. TV2 was established in 1988 as a public service broadcaster is publicly owned but commercially driven. Today TV2 is split into a multitude of channels serving every segment of the Danish population â€“ TV2, TV2 Zulu, TV2 Charlie, TV2 Sport, TV2 Film and TV2News with more channels on the way.
About Avid Technology, Inc.
Avid is a worldwide leader in tools for film, video, audio, 3D animation, gaming and broadcast professionals â€“ as well as for home audio and video enthusiasts Avid professional and consumer brands include Avid, DigidesignÂ®, M-AudioÂ®, Pinnacle SystemsÂ®, SibeliusÂ®, SoftimageÂ® and Sundance DigitalÂ®. The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid products. Whether used by seasoned professionals or beginning students, Avidâ€™s products and services enable customers to work more efficiently, productively and creatively. Avid received an OscarÂ® statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid Film ComposerÂ® system for motion picture editing. For more information about the companyâ€™s Oscar, GrammyÂ® and EmmyÂ® award-winning products and services, visit