, the New York based communications collective that specializes in helping brands find their voice and connecting them with an audience, is launching a sales division to be led by Carson Hood. The new group will complement TRUST’s comprehensive integrated PR, marketing, branding and social media expertise, which it has deployed across the advertising and entertainment space for the last seven years, helping such industry leaders as
to name a few, craft their message, establish brand recognition and grow their respective client rosters.
“By embedding ourselves within the framework of our clients, we have established a unique pipeline that funnels their competitive advantages to the wider world, rolling up stories in top publications, spreading the word through social media, and getting them in front of influencers at major awards shows,” noted TRUST founder Adam Fine. “The next logical step was to take this work directly to brands and agencies and show them exactly what our clients are capable of. This is a true 360-degree approach that allows our clients to focus on innovation and creativity in the studio while we help their businesses grow.”
Hood will harness TRUST’s intimate knowledge of several key market segments to connect select clients with direct-to-brand and agency opportunities. Hood arrives fresh off a run in new business development at Favorite Color, which followed several years on the production and post side of the business at Click 3X, jumP editorial and Manic. Prior, Hood was at MTV.
“TRUST has always been involved with the top talent in the business and I’m excited to be able to work with them to offer sales and a fully integrated 360 approach to building these brands and connecting them with potential clients. Today’s marketing and advertising landscape is constantly evolving and it is important that brands and agencies have access to a resource that can connect them with the appropriate talent for their project needs. It only makes sense that TRUST become not only your number one resource for the latest work and news, but also the connectors to the top talent behind the work as well,” noted Hood.
The launch of TRUST’s new sales division corresponds to the unveiling of a new website, which features the latest work from the company’s clients, samples of TRUST-generated marketing and sales collaterals, links to news hits, TRUST-run social media sites, and
Contact Carson Hood at
Can you draw a map from your latest marketing campaign to your newest client?
At TRUST we believe a successful business is built on more than the sum of its parts. The best product, the most engaging marketing campaign, the sharpest public relations strategy, and the most aggressive sales efforts can only go so far if those separate elements aren’t working in tandem to raise your profile and create new business opportunities.
TRUST is a team of communication specialists, strategists, web developers, writers and designers, all practiced in the art of turning problems into opportunities.
When your business is missing something, TRUST fills in the gaps. We know what makes your business unique. We find your company voice. We go undetected in the background. We become a trusted part of your team. Let’s make it all about us!
More info: TRUST 646 452 3388 (NY) 310 451 5153 (LA) trustcollective.com