Hollywood, CA, November 3, 2009 â€“ Trailer Park, the industryâ€™s leading entertainment marketing agency, continues to grow its recently formed Advanced Content Group, which has melded its Blu-ray and DVD business sectors, by naming Suzanne Kamenir-Pedersen as Vice President, Interactive Content. Kamenir-Pedersen will report to Curt Doty, Executive Vice President of the Advanced Content Group. Rick Eiserman, CEO, Trailer Park, made the announcement.
Eiserman said, â€œSuzanne is an established, creative executive specializing in interactive content across the Blu-ray arena, and, additionally, has expertise in launching â€˜BD Live.â€™ She has repeatedly led the charge with some major interactive Blu-ray initiatives, and has also been deeply involved in developing the digital platform space, by overseeing development of numerous mobile app initiatives. We welcome her to the team.â€?
Adds Doty, â€œAs we continue to build and expand our client services and capabilities to readily match the new, forthcoming opportunities within the Home Entertainment sector. Suzanneâ€™s skill set fits nicely into our new group. She is a very talented executive, and a welcome addition to our various teams of marketing and content specialists. Suzanneâ€™s expertise in Blu-ray and mobile apps will complement the work of our award winning producers and designers. Plus, the experience she amassed while working for Universal Studios Home Entertainment will surely also be beneficial to our various studio clients. Suzanne will be working closely with me, to help lead our vision into the exciting new interactive future, across any and all of the platforms involved.â€?
ABOUT SUZANNE KAMENIR-PEDERSEN:
Prior to joining Trailer Park, Kamenir-Pedersen was an Executive Producer and Director for the Universal Studios Home Entertainment account within the Creative Services Department of Deluxe Digital Studios. Her responsibilities included leading on-going BD-Live technology developments, including iPhone, iPod Touch and other secondary device applications, as well as e-commerce initiatives. She also spearheaded all iPhone and iPod Touch initiatives, worked to develop long-term BD-Live strategies, including overseeing the development of BD-Live concepts, and provided creative briefs to the Deluxe creative team on all feature film related project assignments.
From 2006-09, Kamenir-Pedersen was Director, Creative Services, Blu-ray, for Universal Studios Home Entertainment, working with such clients as Toshiba, Microsoft, the HD DVD Promotional Group, and the BD-Consortium Tru-Blu Group, which was comprised of Warner Bros., Sony, Paramount, Disney, NBC, and Universal Pictures. While there, she directed and managed the creative and technology advancements for the development of Blu-ray; supervised special projects through the creative design and production process (such as on air advertising for The Tru Blu Group), and trailers. In addition, Kamenir-Pedersen was also responsible for overall delivery of on-disc menus, motion loops and numerous other interactive features. She helped lead Universal in the delivery of cutting edge, â€?never-done-beforeâ€? BD-Live technologies, such as â€œMy Scenes,â€? â€œMy Chat,â€? and â€œMy Movie Commentaries,â€? as well as â€œComic Book Builderâ€? and â€œVideo Mash-up.â€?
As Head of Motion Graphics for The Ant Farm from 2002-06, Kamenir-Pedersen worked with such major clients as Universal, 20th Century Fox, Disney, Columbia Tristar & Sony Pictures, Paramount, and Dreamworks. She established a flourishing and successful motion graphics department within The Ant Farm, by building and supervising a 15-member staff including art directors, graphic designers and graphics producers.
Kamenir-Pedersen held several posts within Pittard Sullivan between 1994 and 2001. As Executive Producer & Director for that companyâ€™s Advertising Operations, she worked on behalf of clients that included ABC, BSKYB (U.K.), King World, Lifetime Television, FX, TiVo, Kabel 1 (Germany) Network, The Gameshow Network, CBS, Buena Vista Television Network, and Paramount Telelvision. Kamenir-Pedersen administered projects within Pittard Sullivanâ€™s Advertising Group, and also executive produced or produced various, high profile cross-media advertising campaigns, including TV commercials, radio spots, print, outdoor, and collateral materials. Earlier, as a Senior Producer with Pittard Sullivan, she led numerous design and production teams in the creation and production of successful, award-winning broadcast television promotional campaigns, several of which represented multi-million dollar projects.
ABOUT TRAILER PARKâ€™S ADVANCED CONTENT GROUP:
Trailer Parkâ€™s recently formed Advanced Content Group is comprised of a team of award-winning specialists that focus on client service, strategy, user experience, design, copywriting, technology, editorial and production. This cross-media team works in tandem with Trailer Parkâ€™s clients to deliver integrated and innovative solutions for any screen within any media sector. The Advanced Content Group blends smart strategies, compelling design, creative communications and expertise with Blu-ray and emerging technologies into innovative solutions with lasting impact.
ABOUT TRAILER PARK:
Based in Hollywood, California, Trailer Park is the industryâ€™s leading entertainment marketing agency, with clients working across the full media spectrum, including major studio and indie film releases, broadcast and network television networks, channels and programs, home entertainment media, including DVD releases and video games, Broadway and live theatre presentations, sports projects, music, and original content for the Web. Trailer Park, a collection of creative boutiques, specializes in the conception, design, production and implementation of audio/visual, print and web promotional campaigns for every segment of the entertainment industry.
With Rick Eiserman serving as the companyâ€™s CEO, Trailer Parkâ€™s creative vision is led by multi-award winning marketing executives Joel Johnston, COO, Benedict Coulter, President, and Neal Spector, EVP/Creative Director. Each of the four men has many years of experience developing and implementing award-winning, creative marketing campaigns for the major motion picture studios, television networks, home entertainment companies, and related lifestyle, sporting and Fortune 500 companies.
Among Trailer Parkâ€™s clients are Twentieth Century Fox, Walt Disney Pictures, Warner Bros. Pictures, Universal, Columbia Pictures, ABC, Activision, Buena Vista Home Entertainment, Disney, Paramount, and Warner Home Video, to name just a few. For more information, please see: