Hollywood, CA, September 28, 2010 – Trailer Parkâ€™s Advanced Content Group (TPAC), a leader in the development of mobile applications for all areas of the entertainment industry, continues to further expand its efforts within the mobile marketing arena, and, concurrently, has named Todd Harrison as VP, Mobile New Business. Prior to joining TPAC, Harrison had been Head of Western Sales for iLoop Mobile, Inc., a leading provider of mobile marketing and mobile campaign management services. The announcement was made by Rick Eiserman, CEO, Trailer Park.
Within a short time frame, TPAC has quickly made its mark within the mobile marketing industry by forming strategic partnerships with such major companies as Apple, Microsoft and Paramount Digital Entertainment. In his new post, Harrison, who will be charged in pursuing such new partnerships in the future, will report to Curt Doty, Executive Vice President, TPAC.
Eiserman said, â€œFew marketing channels have so quickly captivated the attention of marketers as mobile. Explosive consumer adoption, rich user experiences and extensive customer data are only a few reasons why mobile holds so much appeal. Our Advanced Content Group offers brands the ability to create engaging mobile experiences that are aligned to their larger marketing goals. The addition of Todd Harrison to our companyâ€™s efforts will surely be highly effective.â€?
Adds Doty, â€œWe â€˜getâ€™ screensâ€”these are simple words for what can be a complicated marketing goal. But, in fact, we have been successfully creating experiences for the big screen, small screen and every other screen that exists longer than just about anyone else. Now, with our focus on Mobile Marketing, we can help brands extend their reach and, unlike traditional agencies, we can offer an end-to-end solution including up-front strategic services and back-end campaign management/hosting. From SMS campaigns to mobile sites to apps for smart phones and emerging tablets, the talent here at Trailer Park has the experience in making them all and, more importantly, making them all work together. We are very excited about having Todd join our growing team of mobile experts.â€?
â€œI am profoundly excited to have joined Trailer Parkâ€™s Advanced Content Group,â€? said Harrison. â€œTrailer Park is the next generation creative mobile marketing agency and is uniquely positioned to leverage their world class creative capabilitiesâ€”combined with their mobile development capabilitiesâ€”to successfully guide their clients in the new world of â€˜Mobile 2.0.â€™ Unlike a few years ago, clients are no longer just asking what mobile is. Today, they want to know how mobile can be effectively and successfully integrated into a complete marketing strategy to create a compelling, intimate and ongoing relevant relationship with a new generation of consumers.â€?
ABOUT TODD HARRISON:
Mr. Harrison has enjoyed a successful and distinguished career with over 20 years of Business Development, Sales, and Channel Development experience focusing on digital media and mobile marketing.
Prior to joining TPAC, Todd Harrison lead the Western sales efforts of San Jose, CA-based iLoop Mobile, Inc., a leading provider of mobile marketing and mobile campaign management services. While at iLoop, he was responsible for successfully developing, managing and growing that companyâ€™s major media and consumer brand customers. These included Warner Bros., Sony, Paramount and Lexus. Additionally, Harrison was responsible for new business development, and successfully secured key new business for iLoop with TMZ, McDonalds, Family Dollar Stores, and Fosterâ€™s Beverages.
In 2008, Harrison founded Extended Footprint, a Direct Sales and Business Development firm that specialized in helping start-up and early phase mobile companies extend their sales presence and improve sales performance in existing or underserved markets.
Prior to founding Extended Footprint, Harrison held strategic Management and Senior Business Development positions representing a versatile background of technology products, software and services. Throughout his career, he has consistently proven his ability to exceed revenue objectives, think creatively and negotiating difficult and key contracts both with leading consumer brand companies, and with major entertainment media properties.
Earlier, Harrison led the mobile multimedia efforts at Ortiva Wireless, a leader in dynamic mobile/content video delivery. There, he was responsible for wining the first major media deals with Disney Mobile. Renowned for his entrepreneurial passion, Harrison also founded and led other successful technology and non-technology start-ups throughout his career.
ABOUT TRAILER PARKâ€™S ADVANCED CONTENT GROUP:
Trailer Parkâ€™s Advanced Content Group (TPAC) provides to its clients enhanced content spanning many platforms, including iTV, 3D on Blu-ray, Blu-ray, DVD, iTunes Extras, Silverlight Enhanced Movies and complete mobile marketing solutions. TPAC leverages its entertainment marketing heritage in helping to redefine how advertising, technology and entertainment can be most effective within both existing and emerging technologies.
ABOUT TRAILER PARK:
Based in Hollywood, California, Trailer Park is the industryâ€™s leading entertainment marketing agency, with clients working across the full media spectrum, including major studio and indie film releases, broadcast and network television networks, channels and programs, home entertainment media, including DVD/Blu-ray releases and video games, Broadway and live theatre presentations, sports projects, music, and original content for the Web. Trailer Park, a collection of creative boutiques, specialize in the concept, design, production and implementation of audio/visual, print, mobile and digital marketing campaigns for every segment of the entertainment industry.
Among Trailer Parkâ€™s entertainment clients are Twentieth Century Fox, Walt Disney Pictures, Warner Bros. Pictures, Universal, Columbia Pictures, ABC, Activision, Buena Vista Home Entertainment, Disney, Paramount, and Warner Home Video. On the growing Brand side, the company counts as clients Toshiba, AMD, Coda and Connâ€™s. For more information, please see: