Tool's Zada Creates Haunting Web Experience: Take This Lollipop

Author:
Publish date:
Image placeholder title

Just in time for the scary season, Tool director Jason Zada has released a haunting live-action interactive site, which already has 5 million unique hits and more than 500,000 'likes' from around the world.

Image placeholder title

With permission from a Facebook user,

Take This Lollipop

trolls through their photos, friend lists, news feeds and other personal information. The site then plugs the data into a Web video starring a sweaty, disheveled degenerate, who sits in a shade-darkened room, staring at a computer screen. To a swirl of haunting sounds and suspenseful music, he logs in to Facebook under the user's name and then trolls through reams of their information - including, at the end of the video, their location.

With an ominous gleam in his eye, the cyber-stalker takes to his car, exiting at an indistinct location that could very well be almost any place - even right around the corner from where you are now… The action then fades to a countdown clock and the name of one of the user's Facebook friends, stating that they're next.

"I'm a huge fan of horror and of Halloween, and I really felt like this was a great opportunity to focus on Halloween and mix it with the underlying fear of privacy that we have nowadays with Facebook and other social networking sites," stated Zada.

Zada is a pioneer in the realm of interactive video, having worked in the space since the early parts of the last decade, creating the famous Elf Yourself project, among many others. "I'm always looking to do live action or interaction in ways that haven't been done before," Zada noted. "There's really no medium that does a better job of moving people - there's a huge emotional response to seeing yourself in something digital. It touches you in a special way."

Zada put the entire project together in less than a month. "I've had this idea in my head for a while," Zada continued. "And all the talent came together at just the right time - from the ideal actor to the perfect collaboration with my developer, Jason Nickel, we worked together to get it done before Halloween hit.

Image placeholder title

Visit Tool

Credits

Title: Take This Lollipop

Launch: October 2011

Production Company: Tool

Director/Editor: Jason Zada

EP(s): Brian Latt, Oliver Fuselier

EP Digital: Dustin Callif

Developer: Jason Nickel

Music: Future Perfect/Little Ears

About Tool

Bicoastal Tool is an award-winning production company, representing top live-action directors and interactive directors for advertising projects. From funny... visually engaging... and/or interactive, Tool's diverse roster of unique talent creates unforgettable commercial and digital content across all platforms.

More info: TRUST 646 452 3388 (NY) 310 451 5153 (LA) trustcollective.com

Related

MAP_Atkins

Legrand | AV Hires Rob Atkins as Middle Atlantic Regional Brand Sales Manager

Middle Atlantic Products, a brand of Legrand | AV, today announced today that Rob Atkins has joined the company as regional brand sales manager, southeast. In this position, Atkins will work closely with sales teams and product management to foster relationships with local integrators and consultants by providing brand expertise relative to the Middle Atlantic portfolio of solutions including racks, technical furniture, and power.

BenQ_NH

Orenda Education Installs BenQ's Short-Throw Interactive Projectors at New Horizons

BenQ, an internationally renowned provider of visual display solutions, today announced that New Horizons School, part of the Orenda Education Charter School District in Texas, successfully installed BenQ's short-throw interactive projectors in its classrooms. BenQ's interactive short-throw education projectors are transforming the classroom, enhancing learning with multitouch interactivity and outstanding picture quality and brightness.

Riedel-MicroNclose

Riedel at the 2019 NAMM Show

At the 2019 NAMM Show in Anaheim, California, Riedel Communications will showcase its latest innovations in real-time signal distribution and networking solutions for live performance and broadcast. Riedel solutions — including the Artist digital matrix intercom and Bolero wireless intercom system in both integrated and standalone deployments — will be in real-world use supporting the Grand Plaza Stage, Taylor Booth stage, and the Arena Stage during NAMM.