Tool's Zada Creates Haunting Web Experience: Take This Lollipop

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Just in time for the scary season, Tool director Jason Zada has released a haunting live-action interactive site, which already has 5 million unique hits and more than 500,000 'likes' from around the world.

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With permission from a Facebook user,

Take This Lollipop

trolls through their photos, friend lists, news feeds and other personal information. The site then plugs the data into a Web video starring a sweaty, disheveled degenerate, who sits in a shade-darkened room, staring at a computer screen. To a swirl of haunting sounds and suspenseful music, he logs in to Facebook under the user's name and then trolls through reams of their information - including, at the end of the video, their location.

With an ominous gleam in his eye, the cyber-stalker takes to his car, exiting at an indistinct location that could very well be almost any place - even right around the corner from where you are now… The action then fades to a countdown clock and the name of one of the user's Facebook friends, stating that they're next.

"I'm a huge fan of horror and of Halloween, and I really felt like this was a great opportunity to focus on Halloween and mix it with the underlying fear of privacy that we have nowadays with Facebook and other social networking sites," stated Zada.

Zada is a pioneer in the realm of interactive video, having worked in the space since the early parts of the last decade, creating the famous Elf Yourself project, among many others. "I'm always looking to do live action or interaction in ways that haven't been done before," Zada noted. "There's really no medium that does a better job of moving people - there's a huge emotional response to seeing yourself in something digital. It touches you in a special way."

Zada put the entire project together in less than a month. "I've had this idea in my head for a while," Zada continued. "And all the talent came together at just the right time - from the ideal actor to the perfect collaboration with my developer, Jason Nickel, we worked together to get it done before Halloween hit.

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Visit Tool


Title: Take This Lollipop

Launch: October 2011

Production Company: Tool

Director/Editor: Jason Zada

EP(s): Brian Latt, Oliver Fuselier

EP Digital: Dustin Callif

Developer: Jason Nickel

Music: Future Perfect/Little Ears

About Tool

Bicoastal Tool is an award-winning production company, representing top live-action directors and interactive directors for advertising projects. From funny... visually engaging... and/or interactive, Tool's diverse roster of unique talent creates unforgettable commercial and digital content across all platforms.

More info: TRUST 646 452 3388 (NY) 310 451 5153 (LA)


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