Toolfarm Elevates Position as Leading VFX Plug-Ins Resource with New Online Presence

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New is Industry Beacon of Information, Tutorials, Demos and Product for Video Editors, VFX and Digital Media Artists

San Francisco, CA (September 15, 2011)

– Toolfarm (

) announced today it has completely overhauled its online presence and is escalating its efforts in the VFX, video editing and digital media marketplace to become the quintessential resource for information, tutorials, in-depth demos and access to the industry’s most sought after products and tools. With the relaunch of

this week, Toolfarm is also signaling its commitment to serving its growing community of video editors, VFX and digital media artists by providing an online resource for them to engage and connect with the Company and each other. “Toolfarm quickly emerged as the go-to place for VFX plug-ins and applications for the content creation community, and as the company grew, so too did our online community,” said Jason Sharp, president of Toolfarm. “We also realized that this community began looking to us for more than just great VFX and editing tools, they were looking for guidance, information and more interaction with us, and with each other. The newly designed, built from the ground up is designed specifically to fill that need. We’ve set a new standard for, not only providing the industry’s best VFX, motion graphics and editing applications on the market, but also by providing an invaluable haven for customers to engage, learn and share their trade.”

The New

The newly redesigned is a compendium of industry news, information, resources and forums organized in an easy-to-navigate, stylized format tailored specifically for the creative community. Additionally, all product offerings in the new are re-organized to ensure that products are easy to find, and that additional information, demos or tutorials related to each product are a click away. The Toolfarm Store: Newly organized and streamlined, products are now easily found, sorted by ‘Plug-Ins By Host,’ vendor, software category, and quick links to training, books, sale items and specials, ‘freebies,’ and other helpful resources are now one click away. Additionally for registered customers, The Toolfarm Store simplifies product sales with a powerful customer profile management tool and convenient order history capability to help customers keep track of all products ordered through Customer Support: The hallmark of, the new Customer Support area provides access to the Company’s dedicated support team. Customers can also reach support staff from product vendors from a comprehensive guide to Toolfarm partners. Demos: now delivers an entire library of free demos, plug-ins, templates and project files in a newly organized, concise, one-stop-shop area on the site. offers nearly 325 different demos spanning 20 different host/vendor applications. Users can save demo links in their customer account for fast, easy access. All content in this area is free and available to registered users. Additionally, this site will continue to grow as the Company adds new content in the future. Forums: Forums provides registered users a gateway to product vendor forums, all from a single location. This greatly simplifies the search for vendor forums and places them all in a singular, easily accessible area. Tutorials: Tutorials provides an organized, easy to find area for free product tutorials. Organized by topic or product vendor, registered users can easily find high quality content to help get them started with their new products. Toolfarm Blogs: Toolfarm Blogs brings together a breadth of valuable content, accessible from one convenient place, including links to industry-popular bloggers, news, sale items and information, new product information, as well as more convenient access to Toolfarm Inspirations. All content in this section is searchable and sortable for convenience and ease-of-access. Socially Connected: The new now also integrates social network sharing capabilities on every page, making it easier for users to participate with Toolfarm online and share content and ideas online. This new social media connection helps customers stay well connected and keep up to date with all new developments with Toolfarm.

About Toolfarm

Founded in 1999, is the leading resource for the worldwide VFX, motion graphics and video editing plug-ins market. has served hundreds of thousands of professionals from all around the world who make a living working with digital video. continues to provide objective, timely information for users of Adobe, Apple, Avid, Autodesk and Sony applications including the related third-party plug-ins. The new strives to be the quintessential resource for information, tutorials, in-depth demos and access to the industry’s most sought after products and tools. For more information, or to become a member of’s growing creative community, please visit ###



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