Tool Director Geordie Stephens recently teamed up with Victors & Spoils to helm a pair of freewheeling spots for Harley-Davidson.
opens on a dog chain steadily tugging at a stake. An imprisoned canine attached to the tether tears the stake from the ground and breaks free lurching across the yard, leaping a fence, and tearing off after the Harley-riding hero whose revving engine had inspired the escape. The camera pans wide then, revealing a wide shot of a neighborhood overrun with dogs chasing behind the bike as a cacophony of joyous barks breaks out.
highlights the feel-good efforts of a swaggering Harley humanitarian, who struts past a group of caged dogs outside a pet store with an armload of leashes. The leather-bound savior then performs a mass rescue, revving his bike to bring the cage doors exploding off their hinges. He rides proudly off, his canine entourage running at his side. “Now, with even more power,” a narrator boasts of the new Harley models. Indeed.
Air Date: August 2011
Agency: Victors & Spoils
ECD: Evan Fry
CD: Noah Clark
EP: Eric Rasco
Account Director: Sarah Holbrook
Prod Co: Tool
Director: Geordie Stephens
EP(s): Brian Latt, Oliver Fuselier
EP Digital: Dustin Callif
Editorial Co: Number Six LA
Editor: Kevin Zimmerman
EP: Crissy DeSimone
Post/Effects Co: Method
VFX Supervisor: Rob Hodgson
Lead Flame: Pierre LaQuerre
EP: Robert Owens
Producer: Cara Farnsworth
Colorist(s): Sean Coleman, Siggy Ferstl
Music Co: Noiselab Music
Sound Design Co: Soundelux DMG
Sound Designer: Masanobu Tomita
Bicoastal Tool is an award-winning production company, representing top live-action directors and interactive directors for advertising projects. From funny… visually engaging… and/or interactive, Tool’s diverse roster of unique talent creates unforgettable commercial and digital content across all platforms.
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