Tool Buzzes the Buzzwords for Adobe - Creative Planet Network

Tool Buzzes the Buzzwords for Adobe

Author:
Publish date:
Image placeholder title

Visit Tool
View Media

Image placeholder title

Tool Director Tom Routson takes a hammer to corporate convention in a hilarious package of spots for Adobe via Goodby, Silverstein & Partners.

Downloads:

Credits:

Client: Adobe
Spot Titles: BS Detector, Slap, Robot
Air Date: November 2012

Agency: Goodby, Silverstein & Partners
Executive Creative Director: Rich Silverstein
Creative Director: Keith Anderson
Copywriters: Anders Gustafsson (BS Detector), Steve Nathans (Slap, Robot)
Art Director: Shane Fleming
Agency Producer: Cindy Epps

Production Company: Tool
Director: Tom Routson
Executive Producer: Brian Latt, Oliver Fuselier

Editing Company: Arcade Edit (BS Detector, Slap)
Editor: Andrew Leggett, Pete D’Andrea

Editing Company: Barbary Post (Robot)
Editor: Bob Spector

About Tool:

Bicoastal Tool is an award-winning production company, representing top live-action directors and interactive directors for advertising projects. From funny… visually engaging… and/or interactive, Tool’s diverse roster of unique talent creates unforgettable commercial and digital content across all platforms.

Related

Riedel_Bolero-DFL-Auswahl

Custom-Engineered Bolero S Ensures Reliable Referee Communications for German Bundesliga

Today's large-scale sporting events, as well as their technical broadcast requirements, are growing at an astounding pace. To meet and surpass these requirements, Riedel Communications has initiated their Managed Sports Services division, comprised of custom-engineered technologies paired with extensive supervision and support by Riedel-qualified engineers. Among the first to profit from these services is DFL Deutsche Fußball Liga, who has partnered with Riedel to design a reliable infrastructure for German Bundesliga referee communications.