Tool Buzzes the Buzzwords for Adobe

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Tool Director Tom Routson takes a hammer to corporate convention in a hilarious package of spots for Adobe via Goodby, Silverstein & Partners.

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Credits:

Client: Adobe
Spot Titles: BS Detector, Slap, Robot
Air Date: November 2012

Agency: Goodby, Silverstein & Partners
Executive Creative Director: Rich Silverstein
Creative Director: Keith Anderson
Copywriters: Anders Gustafsson (BS Detector), Steve Nathans (Slap, Robot)
Art Director: Shane Fleming
Agency Producer: Cindy Epps

Production Company: Tool
Director: Tom Routson
Executive Producer: Brian Latt, Oliver Fuselier

Editing Company: Arcade Edit (BS Detector, Slap)
Editor: Andrew Leggett, Pete D’Andrea

Editing Company: Barbary Post (Robot)
Editor: Bob Spector

About Tool:

Bicoastal Tool is an award-winning production company, representing top live-action directors and interactive directors for advertising projects. From funny… visually engaging… and/or interactive, Tool’s diverse roster of unique talent creates unforgettable commercial and digital content across all platforms.

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