April 15, 2008 – Denver â€“
, the worldâ€™s largest supplier of online motion content licensing and management services, continues its push to revolutionize and redefine the motion-content industry with the launch of its new music and sounds effects collection. The Thought Equity music collection gives creatives direct access to original, exclusive music tracks available only at Thought Equity, as well as other licensable tracks for entertainment projects across all media, from broadcasting and film, to advertising and other new media.
The Thought Equity platform provides a simple, straight-forward process for licensing high- production value sound. All tracks are one-hundred percent cleared, enabling immediate download and usage. The licensing process is fully integrated into the Thought Equity Motion website and completely automated for speed and convenience.
â€œMusic and motion go hand-in-hand. Enhancing our content offering with music just makes sense,â€? said Thought Equity CEO and founder, Kevin Schaff. â€œTraditional music licensing can be extremely complicated. You listen to CDs or pay for search services, track down the music label, then try to make a deal for rights. New media is driving advertising right now and that traditional licensing model just doesnâ€™t allow the scalability, time and cost-efficiencies required to be a player in that market, â€œ he continued. â€œWeâ€™ve created a solution that makes finding and licensing the right track easy. All the music tracks are fully cleared. Streamlining the entire music search and licensing process to enable quick, easy and cost-effective creation of soundtracks not only satisfies a wish list item for current customers, but enables the exponentially larger market of customers looking to enter the new media space.â€?
The market opportunity for Thought Equity is promising, as the shift to motion content media manifests across all platforms, including the web. Indicators of how deeply entrenched motion content combined with sound has become include Googleâ€™s recent launch of video/audio-based advertising and the success of many video-driven sites such as YouTube. Research firm eMarketer forecasts 2008 online advertising spending at approximately 25.8 billion, with an annual expansion approaching 16-17% through the year 2012.
The explosion of new media, combined with Thought Equityâ€™s market leadership in providing digital motion content, provides the company the opportunity to leverage its existing customer base and build market share based on the ever-growing increasing demand for music access. Recently eMarketer also predicted the market for music â€œsynchâ€? rights, (which allow the synchronization of music with video for a finished product) will climb high as to $2.5 billion by 2011.
In addition to the options available for immediate licensing at
, the company brings the full force of its licensing and clearance expertise to the music arena. If the right track canâ€™t be found within the companyâ€™s online music pool, Thought Equityâ€™s licensing specialists will secure the rights and clearances for the perfect music choice.
â€œThought Equity is always the first place we go for footage, so itâ€™s great to have a resource we already know and trust for music options,â€? said Robin Schmachtenberger of Idolum, a design and post production firm. â€œWe provide post production services for every silo in the industry, from agencies to films to independent producers. This is a great solution for producers who already have a good idea of what they want, or are simply looking for a cost effective solution for creating a soundtrack,â€? he continued. â€œEverything you need is here â€“ music and sound effects. The interface is straight forward and the search filters make it easy to find what youâ€™re looking for. You have online access to prices, can immediately purchase and download your music, and start editing right away. Itâ€™s a great way to save time and money.â€?
â€œOur core philosophy has always been to find and represent the best talent with the highest-production value content, and then make it as easy as possible for our customers to search, download and use. Our approach to music isnâ€™t any different,â€? added Schaff. â€œSimplifying the music search and licensing process is just one more way Thought Equity is enabling success for our customers in both traditional and new media markets.â€?
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About Thought Equity Motion
Thought Equity Motion is a motion content agency focused on helping creative and production professionals tell their stories. By combining the largest collection of moving images in the world with dedicated research teams that work hand-in-hand with advertising, entertainment and production professionals, Thought Equity Motion has become the premier resource for digital storytellers. The companyâ€™s unique approach and sophisticated search capabilities enable clients to quickly and efficiently access the best motion content for their needs. Thought Equityâ€™s capability to digitally master and make searchable thousands of hours of motion content is unmatched in the industry, which is why it has become the exclusive distributor for organizations such as Paramount Pictures, NBC News, HBO, National Geographic, Sony Pictures, and the NCAA. For more information about Thought Equity Motion, visit
Thought Equity Motion