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Thornberg Tapped by Planet Green for On Air Launch Package

Multi-disciplinary creative studio Thornberg & Forester has been contracted by Discovery Communications to create the on-air branding identity for the launch of Planet Green, slated for June 2008. Planet Green is the first television network dedicated to environmentally sound living. It will feature a wide array of entertaining and inspiring content for a green lifestyle including eco-design, organic food, fashion, architecture, and tech among other genres.

“This is just the sort of project and client we hunger for,� says Thornberg & Forester Executive Producer, Elizabeth Kiehner. “Keeping the planet green is a mission we all support. From a creative viewpoint, working across platforms is very tantalizing to us. Branding through multiple mediums affords our team of designers and animators the opportunity to create a robust and unified vision for clients. This ups the ante and demands nimble creative solutions.�

T&F, which is just approaching its one-year anniversary, will also supply design elements a solutions-based site with smart, easy-to-follow information, resources, and community features that help people take steps to live a greener life.

Recently, T&F completed a series of animated 30-second spots for Efficiency Vermont, a nonprofit organization providing energy-saving advice to households and businesses across the state. The campaign was created through Kelliher Samets Volk (VT, MA, NY). Other work includes :30s for Citizens Bank and Radio Shack through Arnold, Boston, and interactive projects for Microsoft through Strawberry Frog (NY).


Founded in New York City in 2007 by partners Scott Matz, Elizabeth Kiehner and Justin Meredith, Thornberg & Forester is a creative studio, specializing in design and production, with the sole objective of generating success for clients working in the television, film, advertising and multi-media industries.

Thornberg & Forester is located at 147 West 26th Street, 4th floor, New York, NY 10001. The phone is 212/367-0858 and the website is