Multi-disciplinary creative studio Thornberg & Forester has been contracted by Discovery Communications to create the on-air branding identity for the launch of Planet Green, slated for June 2008. Planet Green is the first television network dedicated to environmentally sound living. It will feature a wide array of entertaining and inspiring content for a green lifestyle including eco-design, organic food, fashion, architecture, and tech among other genres.
â€œThis is just the sort of project and client we hunger for,â€? says Thornberg & Forester Executive Producer, Elizabeth Kiehner. â€œKeeping the planet green is a mission we all support. From a creative viewpoint, working across platforms is very tantalizing to us. Branding through multiple mediums affords our team of designers and animators the opportunity to create a robust and unified vision for clients. This ups the ante and demands nimble creative solutions.â€?
T&F, which is just approaching its one-year anniversary, will also supply design elements PlanetGreen.com a solutions-based site with smart, easy-to-follow information, resources, and community features that help people take steps to live a greener life.
Recently, T&F completed a series of animated 30-second spots for Efficiency Vermont, a nonprofit organization providing energy-saving advice to households and businesses across the state. The campaign was created through Kelliher Samets Volk (VT, MA, NY). Other work includes :30s for Citizens Bank and Radio Shack through Arnold, Boston, and interactive projects for Microsoft through Strawberry Frog (NY).
ABOUT THORNBERG & FORESTER
Founded in New York City in 2007 by partners Scott Matz, Elizabeth Kiehner and Justin Meredith, Thornberg & Forester is a creative studio, specializing in design and production, with the sole objective of generating success for clients working in the television, film, advertising and multi-media industries.
Thornberg & Forester is located at 147 West 26th Street, 4th floor, New York, NY 10001. The phone is 212/367-0858 and the website is