Superlounge Director Richie Keen Crafts Comical Campaign For Xbox Kinect Sports: Season Two via AKQA

Author:
Publish date:

For the follow-up to the best-selling game Kinect Sports, Superlounge partnered with Xbox to create a laughter-inducing, six-spot digital campaign for the sequel: Kinect Sports: Season Two. Director Richie Keen of Superlounge utilized his extensive background in comedy and improvisation to help craft the six pieces that hilariously highlight all the fun and games behind Kinect Sports.

To view the six-spot campaign, click here:

http://tinyurl.com/3uhhcoo

Each spot in the campaign features news anchors serving a bit of wit while reporting game-day highlights from real-life players of Kinect Sports: Season Two. Delving into unique game scenarios for an array of sports featured in the game, the news anchors chime in with their own side-splitting commentary on the game play action.

For Director Richie Keen, the most fun was creating six completely different looks and textures for each of the six spots and six sports featured. “For football, it appears very slick with two anchors at a desk and graphics running behind them,” details Keen. “We juxtaposed that with the tennis spot, which looks somewhat like a Katie Couric interview. We gave each spot and each sport its own setting, lighting, and feel, which was really fun.” Also rewarding was Keen’s collaboration with the agency AKQA, which he says was great. “We were all on the same page very early on. The goal was clear: to represent the brand well, and to be funny. We all worked very well together.”

“Richie's connections with the LA comedy scene gave us a cast of brilliant, fresh-faced comedians,” comments Jaime Diskin, Creative Director, AKQA. “Working with him was a dream. Comedy is one of those things you can't teach. You either know it or you don't. Richie knows it better than any director I've ever met. A gifted director if ever there was one.”

Other recent projects for Superlounge Director Richie Keen include “In the Flow,” a new sketch comedy show, produced by Jamie Foxx and “Aim High,” a web series about a high school hit man. Keen is currently in the midst of pre-pro on a new three-spot campaign for AIU via Ogilvy for Superlounge.

Credits: Client: Xbox Spots: "The Drill," "The Dugout," "The Oche," "Parlez Vous Ski?" "Fifteen Love," "Kinect Sports Season Two Golf Invitational"

Agency: AKQA Creative Director: Jaime Diskin Associate Creative Director: Patrick Maravilla Copywriter: Gilberto Muinos Art Director: Jeremy Wirth Producer: Ed Galvez

Production Company: Superlounge Director: Richie Keen Executive Producer: Dave Farrell Producer: John Hopgood DP: Arlene Nelson

About Superlounge: Original, wry & sublime: Superlounge is a spanking-new production company launched by Director Jordan Brady and EP Dave Farrell in Fall 2010. In addition to Brady, Superlounge features the talents of award-winning comedy director Tom Schiller and AICP Show honoree David Neham; as well as the visual stylings of Jeannette Godoy. This year alone, Godoy was selected to “Shoot” Magazine’s New Director Showcase for 2011, profiled as an up-and-coming Director in “Shots,” and short-listed for the “Young Director Award” at Cannes. Individually, the Superlounge directors have collaborated with Crispin, Porter + Bogusky, The Richards Group, Leo Burnett, DDB, Carmichael Lynch, McKinney, and more. New projects for Superlounge include Brady-directed commercial campaigns for T-Mobile and Avery. The company is also in development with cable networks to produce original programming. Naturally, Superlounge’s first project is a short film series on next generation stand-up comedians.

For more on the company, please visit:

www.superlounge.tv

and “Like” them on Facebook:

http://www.facebook.com/pages/Superlounge

. Because they like to be liked....

# # #

Related

MAP_Atkins

Legrand | AV Hires Rob Atkins as Middle Atlantic Regional Brand Sales Manager

Middle Atlantic Products, a brand of Legrand | AV, today announced today that Rob Atkins has joined the company as regional brand sales manager, southeast. In this position, Atkins will work closely with sales teams and product management to foster relationships with local integrators and consultants by providing brand expertise relative to the Middle Atlantic portfolio of solutions including racks, technical furniture, and power.

BenQ_NH

Orenda Education Installs BenQ's Short-Throw Interactive Projectors at New Horizons

BenQ, an internationally renowned provider of visual display solutions, today announced that New Horizons School, part of the Orenda Education Charter School District in Texas, successfully installed BenQ's short-throw interactive projectors in its classrooms. BenQ's interactive short-throw education projectors are transforming the classroom, enhancing learning with multitouch interactivity and outstanding picture quality and brightness.

Riedel-MicroNclose

Riedel at the 2019 NAMM Show

At the 2019 NAMM Show in Anaheim, California, Riedel Communications will showcase its latest innovations in real-time signal distribution and networking solutions for live performance and broadcast. Riedel solutions — including the Artist digital matrix intercom and Bolero wireless intercom system in both integrated and standalone deployments — will be in real-world use supporting the Grand Plaza Stage, Taylor Booth stage, and the Arena Stage during NAMM.