Superlounge Director Jeannette Godoy brings Zest’s iconic jingle back into our showers with a modern twist. Full of singing and smiles, the spot revitalizes the brand’s famous slogan by catching people lathering up in the shower while singing the catchy, iconic jingle.
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Jeannette Godoy coaxes energetic performances filled with effervescent smiles that give an invigorating and squeaky-clean feeling that has all of America singing, “You’re not fully clean unless you are Zestfully clean!”
“I had a great experience working with Jeannette as we teamed up to reintroduce the Zest brand and its unmistakable jingle,” explains Michael Asphar, Group Creative Director at C O L A N G E L O. “Jeannette was refreshing. Her personality, passion and energy as well as her unique vision/eye sense of choreography made her an ideal collaborator for this project. What could have been a challenging production given schedule and budget was made effortless and fun.”
Other recent projects for Jeannette Godoy include a poignant PSA, “Find-A-Cure,” for the Juvenile Diabetes Research Foundation of Los Angeles and a truly gorgeous spot for Bridgestone Tires entitled “A Boy and His Tire,” which marked Jeannette’s directorial debut. Recently short-listed for “Shots” “New Director of the Year” Award, Jeannette was also selected to “Shoot” Magazine’s “New Director Showcase” for 2011, short-listed for the “Young Director Award” at Cannes, and was profiled as an up-and-coming Director in “Shots.”
Client: Zest Agency: Colangelo SM Executive Producer: Ilene Richardson Executive Creative Director: Lee St. James Group Creative Director: Michael Asphar Associate Creative Director: Toby Trygg Associate Creative Director: Stephen Tredennick Group Account Director: Dan Liu
Production Company: Superlounge Director: Jeannette Godoy Executive Producer: Dave Farrell Producer: Joel Todaro DP: Toshiaki Ozawa 1st AD: Ken Stapleton Production Designer: Walter Pluff Casting: Beth Melsky Casting
Post: Fluid EP: Laura Relovsky Editor: Zeke
Color: Nice Shoes Colorist: Ron Sudul
Music/Audio: Duotone CD: Pete Nashel CD: Jack Livesey
Original, wry & sublime; Superlounge was launched by Director Jordan Brady and EP Dave Farrell in Fall 2010. In addition to Brady, Superlounge features the talents of award-winning comedy director Tom Schiller and AICP Show honoree David Neham; as well as the visual stylings of Jeannette Godoy, and newly signed Richie Keen. Recent projects for the Superlounge team include an online digital campaign for Xbox and MasterCard. The Superlounge team is in the midst of production on commercial campaigns for AIU, Toyota, and Trojan.
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