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Superlounge Director Jeannette Godoy Gets Cast “Zestfully Clean” In New Spot

Superlounge Director Jeannette Godoy brings Zest’s iconic jingle back into our showers with a modern twist. Full of singing and smiles, the spot revitalizes the brand’s famous slogan by catching people lathering up in the shower while singing the catchy, iconic jingle.

To view the spot, please visit:

Jeannette Godoy coaxes energetic performances filled with effervescent smiles that give an invigorating and squeaky-clean feeling that has all of America singing, “You’re not fully clean unless you are Zestfully clean!”

“I had a great experience working with Jeannette as we teamed up to reintroduce the Zest brand and its unmistakable jingle,” explains Michael Asphar, Group Creative Director at C O L A N G E L O. “Jeannette was refreshing. Her personality, passion and energy as well as her unique vision/eye sense of choreography made her an ideal collaborator for this project. What could have been a challenging production given schedule and budget was made effortless and fun.”

Other recent projects for Jeannette Godoy include a poignant PSA, “Find-A-Cure,” for the Juvenile Diabetes Research Foundation of Los Angeles and a truly gorgeous spot for Bridgestone Tires entitled “A Boy and His Tire,” which marked Jeannette’s directorial debut. Recently short-listed for “Shots” “New Director of the Year” Award, Jeannette was also selected to “Shoot” Magazine’s “New Director Showcase” for 2011, short-listed for the “Young Director Award” at Cannes, and was profiled as an up-and-coming Director in “Shots.”


Client: Zest
Agency: Colangelo SM
Executive Producer: Ilene Richardson
Executive Creative Director: Lee St. James
Group Creative Director: Michael Asphar
Associate Creative Director: Toby Trygg
Associate Creative Director: Stephen Tredennick
Group Account Director: Dan Liu

Production Company: Superlounge
Director: Jeannette Godoy
Executive Producer: Dave Farrell
Producer: Joel Todaro
DP: Toshiaki Ozawa
1st AD: Ken Stapleton
Production Designer: Walter Pluff
Casting: Beth Melsky Casting

Post: Fluid
EP: Laura Relovsky
Editor: Zeke

Color: Nice Shoes
Colorist: Ron Sudul

Music/Audio: Duotone
CD: Pete Nashel
CD: Jack Livesey

About Superlounge:

Original, wry & sublime; Superlounge was launched by Director Jordan Brady and EP Dave Farrell in Fall 2010. In addition to Brady, Superlounge features the talents of award-winning comedy director Tom Schiller and AICP Show honoree David Neham; as well as the visual stylings of Jeannette Godoy, and newly signed Richie Keen. Recent projects for the Superlounge team include an online digital campaign for Xbox and MasterCard. The Superlounge team is in the midst of production on commercial campaigns for AIU, Toyota, and Trojan.

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