New York, NY â€“ (May 28, 2009) — Post-Its, naked bodies, and Jesus. The provocative title of the New Museum’s current exhibit â€œYounger than Jesus â€“ The Generationalâ€? relates to the fact that all of the artists in the show are under 33, making them among the most-labeled generation in history.
To playfully critique this idea, Superfad shot two young models covered head-to-toe in Post-It Notes, each note containing a different generational stereotype. With striking stop-motion photography, Superfad rotated around these figures as they strip away the labels, until they are left wearing nothing. The rhythmic soundtrack, by rising dubstep star and Mercury Music Prize winner Burial, is simultaneously frantic and steady, reflecting the beat of the human heart.
To view the project:
“Poster Children” marks the first time that the New Museum used a video piece to promote an exhibit. Since debuting online, the piece has generated buzz online and is currently being shown in several NYC cinemas preceding film screenings.
Superfad previously worked with the New Museum on its digital holiday card and the company looks forward to future collaborations.
â€œFrom a creative standpoint, the opportunity to promote art for artâ€™s sake is a high honor,â€? says Superfadâ€™s Tesia Alexandra Jurkiewicz. â€œThe New Museum staff, especially Karen Wong director of external affairs, are incredibly open to new ideas and let us be as expressive as we wish with each collaboration.â€?
Produced by Superfadâ€¨
Directed and Edited by Tesia Alexandra Jurkiewicz
Creative Director: Robb Rugan
Producers: Christina Roldan and Katie Larkin
Copywriter: Josh Chesler
Finishing: Josh Laurenceâ€¨
Music: “Prayer” by Burial Â© HyperDub Ltd. â€¨Â®
Mix by Morgan Visconti of Human Worldwide