Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now

×

SUPERFAD CREATES PROMOTION FILM FOR THE NEW MUSEUM EXHIBIT “YOUNGER THAN JESUS – THE GENERATIONAL”

New York, NY – (May 28, 2009) — Post-Its, naked bodies, and Jesus. The provocative title of the New Museum’s current exhibit “Younger than Jesus – The Generationalâ€? relates to the fact that all of the artists in the show are under 33, making them among the most-labeled generation in history.

To playfully critique this idea, Superfad shot two young models covered head-to-toe in Post-It Notes, each note containing a different generational stereotype. With striking stop-motion photography, Superfad rotated around these figures as they strip away the labels, until they are left wearing nothing. The rhythmic soundtrack, by rising dubstep star and Mercury Music Prize winner Burial, is simultaneously frantic and steady, reflecting the beat of the human heart.

To view the project:

http://www.newmuseum.org/exhibitions/411/the_generationalyounger_than_je…

“Poster Children” marks the first time that the New Museum used a video piece to promote an exhibit. Since debuting online, the piece has generated buzz online and is currently being shown in several NYC cinemas preceding film screenings.

Superfad previously worked with the New Museum on its digital holiday card and the company looks forward to future collaborations.

“From a creative standpoint, the opportunity to promote art for art’s sake is a high honor,� says Superfad’s Tesia Alexandra Jurkiewicz. “The New Museum staff, especially Karen Wong director of external affairs, are incredibly open to new ideas and let us be as expressive as we wish with each collaboration.�

Produced by Superfad

Directed and Edited by Tesia Alexandra Jurkiewicz
Creative Director: Robb Rugan
Producers: Christina Roldan and Katie Larkin
Copywriter: Josh Chesler
Finishing: Josh Laurence

Music: “Prayer” by Burial © HyperDub Ltd. 
®
Mix by Morgan Visconti of Human Worldwide

Close