Superfad Creates Alternate Animated Universe for Cartoon Network “Toonix”

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If you’ve ever wished the world behaved like it does in cartoons, you’ll love Superfad’s new promo for Cartoon Network’s “Toonix.” Directed by Nando Costa, the promo opens with a boy who transforms into a colorful animated character, and then shrinks down to the scale of an action figure. His desktop becomes the animated embodiment of Toonix in the real world, as 3D characters run wild in a micro-universe of imagination, all speaking to the rich illustrated palette and vibrant social network of the Toonix site. With careful attention to each and every irreverent detail, the spot is a visual feast full of tiny moments that reward repeated viewing.

“Cartoon Network's ‘Toonix’ world is an amazing space where online users can explore a really broad library of cartoons and games, as well as interact with each other in a social network manner via incredibly rich illustrated worlds,” explains Costa. “We wanted to bring this to life in ‘Cosmos’ by creating an overwhelmingly lush and shinny animated world, where everything is alive and in constant motion.” Superfad shot the live-action on a Canon 5D and a single axis Dynamic Perception motion control dolly. The effects and CG characters were then tracked and incorporated using Maya and After Effects. You can experience it at:

Spot title: Cosmos Client: Cartoon Network Character Design: Julieta Rodrigue Writer/Producer: Manoela Muraro Production Coordinator: Equana Davis Production Company: Superfad Director: Nando Costa DP: Steve McGehee Line Producer: John Gomez Executive Producer: Chris Volckmann Animation & Post: Superfad Creative Director: Nando Costa Art Director: Sean Dekkers Character Design: Sean Dekkers, Patrick Clarke, Julieta Rodriguez Lead 3D Artist: Matt Guzzardo Modeling/Rigging: Patrick Clarke, Adam Rosenzweig, Andrew Butterworth Animation: Patrick Clarke, Greg Bekken, Ian Mankowski Lighting/Texturing: ShuChen Lin Simulations/FX: Phipat Pinyosophon Lead Compositor: Joel Voelker Compositors: Marco Giampaolo, Lu Liu 2D Animation: Nando Costa, Sean Dekkers Editor: Ryan Haug Colorist: Joel Voelker Producer: Jen Schmithorst Executive Producer: Chris Volckmann Sound design: JC Richardson Studio: Magick Lantern Voiceover: Ethan Major