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Superfad Creates Alternate Animated Universe for Cartoon Network “Toonix”

If you’ve ever wished the world behaved like it does in cartoons, you’ll love Superfad’s new promo for Cartoon Network’s “Toonix.” Directed by Nando Costa, the promo opens with a boy who transforms into a colorful animated character, and then shrinks down to the scale of an action figure. His desktop becomes the animated embodiment of Toonix in the real world, as 3D characters run wild in a micro-universe of imagination, all speaking to the rich illustrated palette and vibrant social network of the Toonix site. With careful attention to each and every irreverent detail, the spot is a visual feast full of tiny moments that reward repeated viewing.

“Cartoon Network’s ‘Toonix’ world is an amazing space where online users can explore a really broad library of cartoons and games, as well as interact with each other in a social network manner via incredibly rich illustrated worlds,” explains Costa. “We wanted to bring this to life in ‘Cosmos’ by creating an overwhelmingly lush and shinny animated world, where everything is alive and in constant motion.”

Superfad shot the live-action on a Canon 5D and a single axis Dynamic Perception motion control dolly. The effects and CG characters were then tracked and incorporated using Maya and After Effects.

You can experience it at:

http://superfad.com/work/project/cartoon_network

Spot title: Cosmos

Client: Cartoon Network
Character Design: Julieta Rodrigue
Writer/Producer: Manoela Muraro
Production Coordinator: Equana Davis

Production Company: Superfad
Director: Nando Costa
DP: Steve McGehee
Line Producer: John Gomez
Executive Producer: Chris Volckmann

Animation & Post: Superfad
Creative Director: Nando Costa
Art Director: Sean Dekkers
Character Design: Sean Dekkers, Patrick Clarke, Julieta Rodriguez
Lead 3D Artist: Matt Guzzardo
Modeling/Rigging: Patrick Clarke, Adam Rosenzweig, Andrew Butterworth
Animation: Patrick Clarke, Greg Bekken, Ian Mankowski
Lighting/Texturing: ShuChen Lin
Simulations/FX: Phipat Pinyosophon
Lead Compositor: Joel Voelker
Compositors: Marco Giampaolo, Lu Liu
2D Animation: Nando Costa, Sean Dekkers
Editor: Ryan Haug
Colorist: Joel Voelker
Producer: Jen Schmithorst
Executive Producer: Chris Volckmann

Sound design: JC Richardson
Studio: Magick Lantern
Voiceover: Ethan Major

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