Every year during the Super Bowl, global brands premiere commercials that showcase the best visual effects and animation in television advertising â€” for over 15 years, much of this creative work has been shaped with Digital Entertainment Creation software from
(NASDAQ: ADSK). A majority of this yearâ€™s most popular spots, according to the USA Today poll, were created with certain Autodesk
â€œAutodesk software helps customers be more creative and efficient, and generate business,â€? said Karim Salabi, Autodesk Media & Entertainment vice president of marketing. â€œWe congratulate our clients for such an impressive body of work in this yearâ€™s commercials and are thrilled that our 3D tools played a role in the annual ritual of Super Bowl commercial innovation.â€?
John Budion, director and visual effects supervisor of this yearâ€™s E*Trade commercials, said, â€œMy Autodesk Flame expertise is really what gave me the opportunity to direct this high-profile campaign. The tracking, compositing and seemingly limitless features of Flame offered solutions for nearly every obstacle that arose and allowed me to bring the campaign to the next level.â€?
Numerous post-production facilities used certain Autodesk Media & Entertainment software to help create this yearâ€™s Super Bowl commercials (see
for links to these commercials):
â€¢ AXYZ had a very successful Super Bowl season with five Bud Light commercials created with the help of
visual effects and compositing software: â€œStranded,â€? â€œLightHouse,â€? â€œAutoTune,â€? â€œBook Clubâ€? and â€œAsteroid,â€? the last of which also used
3D visual effects, animation and rendering software.
â€¢ A52 worked on two commercials that aired during the game: Honda â€œSquirrelâ€? using a combination of Maya and
editorial finishing software, and KGB â€œSumoâ€? using Maya and
visual effects and compositing software.
â€¢ Blur created an epic commercial for EAâ€™s â€œDante’s Infernoâ€? using Autodesk tools:
performance capture software, as well as Autodesk 3D modeling, animation and rendering software
with the Face Robot facial animation toolset.
â€¢ Click 3X created three spots for E*Trade: â€œGirlfriend,â€? â€œFirst Classâ€? and â€œTearsâ€? using Flame, Maya and
, the creative companion to Flame.
â€¢ FilmWorkers Club created an ad titled â€œFenceâ€? for Budweiser with the help of Flame, Smoke and Inferno.
â€¢ MassMarket created four commercials that aired during the game: â€œAwesomerâ€? for Emerald Nut, â€œForgeâ€? for Vizio, â€œTimothy Richmondâ€? for Cars.com and â€œGameâ€? for Snickers. All were created with Flame and Maya.
â€¢ Method created two comedic spots for Bridgestone tires: â€œYour Tires or Your Lifeâ€? and â€œWhale of a Taleâ€? using a combination of Flame and Maya among other tools.
â€¢ The Mill created â€œBoost Mobile Shuffleâ€? for Boost with the help of Flame and the Budweiser â€œBridgeâ€? commercial using Flame, Flare, Softimage and
â€¢ MPC used Flame and Maya to help create both â€œSleepwalkerâ€? for Coca Cola and â€œNightmares Never Sleepâ€? for Jordan Brand, a division of Nike, Inc.
â€¢ PublicVFX created a 13 spot campaign for Hyundai, four of which aired during the Super Bowl: â€œ10 Years/Favre,â€? â€œLuxury,â€? â€œBody Passâ€? and â€œPaint Sonataâ€? with the help of Maya and Flame.
â€¢ Semerad created the McDonaldâ€™s commercial â€œCheck Thisâ€? with Flame, Softimage and Inferno visual effects software as well as Maya and MotionBuilder for pre-visualization.
Launching new advertising campaigns during the Super Bowl continues to be a top priority for global advertisers, and Autodesk tools help play an important part in the creation of their commercial campaigns. A recent study* concluded that two-thirds of the television-watching audience still remember their favorite brand advertiser from last yearâ€™s game, while only 39 percent remember who won the game and that three out of four are more likely to research or buy a product after seeing it advertised during the Super Bowl. Four out of the five favorite ads from last yearâ€™s game (Budweiser, Pepsi, E*Trade and Bud Light)* were created by Autodesk clients using a host of Autodesk tools.
* According to a poll of 1,000 Americans on consumer engagement in the Super Bowl conducted by advertising agency Venables, Bell & Partners.
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