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Super Bowl XLIII: Autodesk Technology Key Player in Commercials

Leading advertisers and movie studios relied on technology from

Autodesk, Inc.

(NASDAQ: ADSK) to tackle the cutting-edge visual effects and animation integral to delivering their Super Bowl XLIII message.

“Super Bowl commercials and trailers are some of the most demanding entertainment projects in the world,� said Bruno Sargeant, senior industry manager for television and broadcast, Autodesk Media & Entertainment. “For over 15 years, leading creatives have relied on a variety of Autodesk solutions to shape awe-inspiring content.�

Several movie studios unveiled movie trailers during the Super Bowl to generate excitement for upcoming releases. Industrial Light & Magic (ILM) worked on two films whose trailers aired during the game: Transformers: Revenge of the Fallen and Star Trek. On both projects, ILM used

Autodesk Maya

modeling, animation and rendering software and

Autodesk Inferno

visual effects software as part of ILM’s SABRE system.

Numerous post-production facilities used Autodesk technology to work on the creation of Super Bowl commercials (see

Autodesk YouTube channel

for links to these commercials):

• Brickyard VFX worked on an impressive number of commercials: Bud Light Lime’s Sphere of Summer, as well as Thugs, a commercial for a Denny’s campaign. Both were shaped with the

Autodesk Flame

visual effects software (Maya was also used on the Budweiser commercial). In addition, Brickyard VFX used the

Autodesk Smoke

finishing effects software on’s One Up.
• PSYOP created three commercials that aired during the game: Coca Cola’s Heist, Kellogg’s Plant a Seed as well as Fandamonium for All were created with Flame, Maya and


3D modeling, animation and rendering software.
• The Mill worked on the Gatorade Manifesto multi-commercial campaign using Flame, Maya and Autodesk Combustion compositing software and The Chase for Audi using Flame and Combustion.
• Method Studios created six commercials using a host of Autodesk tools. Method used Flame and Combustion on five commercials: Tips for Career Builders, The Ladders’ Little Creatures and Chairs, and Pepsi’s Pass and Refresh Anthem – on which Maya was also used. Method also used Flame and Maya on Hulu’s Alec in Huluwood commercial.
• Framestore NY had a prolific Super Bowl season with six commercials: Bridgestone’s two-commercial campaign Hot Item and Taters, and General Electric’s Scarecrow. All were all shaped with Flame and Maya. As well, Framestore used Flame on E-Trade’s 401Kand Wings, and on Double Take for
• MPC used Flame for compositing and 3D projection and Autodesk Burn, a Linux-based rendering software for Pedigree Crazy Pets.
• Smoke & Mirrors New York used Flame for conforming and compositing the Castrol Grease Monkeys commercial.
• Asylum worked on two commercials that aired during the game Coke Zero Mean Troy using Inferno, Smoke and Flame and Teleflora Talking Flowers using Inferno, Smoke, Flame, and Maya for modeling, rigging, animation and lighting of the flower.
• Radium used Maya and Inferno for a Nextel Roadies commercial as well as for two Sprint commercials which aired pre-game Highschool and Petals.
• AXYZ worked on the Budweiser Fetch commercial using Inferno.

About Autodesk

Autodesk, Inc., is a world leader in 2D and

3D design software

for the manufacturing, building and construction, and media and entertainment markets. Since its introduction of AutoCAD software in 1982, Autodesk has developed the broadest portfolio of state-of-the-art

Digital Prototyping

solutions to help customers experience their ideas before they are real. Fortune 1000 companies rely on Autodesk for the tools to visualize, simulate and analyze real-world performance early in the design process to save time and money, enhance quality and foster innovation. For additional information about Autodesk, visit


Autodesk, AutoCAD, Burn, Combustion, Flame, Inferno, Maya, Smoke , Softimage and XSI are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. All other brand names, product names or trademarks belong to their respective holders. Autodesk reserves the right to alter product offerings and specifications at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.

© 2009 Autodesk, Inc. All rights reserved.