Super Bowl XLII: Digital Artists Tackle Commercials with Autodesk Solutions

Publish date:

More than 30 Super Bowl XLII TV commercials for Bridgestone, Budweiser, Coca-Cola, FedEx and other advertisers were created using Autodesk, Inc. (NASDAQ: ADSK) technology. Autodesk’s visual effects, editing/ finishing and 3D modeling, animation and rendering software were used to deliver computer-generated imagery, including digital animals and environments. “With a viewership of over 97 million people, this year’s Super Bowl commercials have exceeded expectations and delivered the inspired entertainment we look forward to year after year,� said Karim Salabi, Autodesk Media & Entertainment vice president of marketing. “Once again, leading post-production facilities relied on Autodesk solutions to deliver high-impact TV commercials, all within the strict deadlines of commercial post-production.� Numerous post-production facilities worked on the creation of Super Bowl commercials with Autodesk solutions: • Method Studios completed two Bridgestone Tires spots. The Autodesk Flame visual effects system was used on Unexpected Obstacles, while The Scream was completed with Autodesk Maya 3D animation, modeling and rendering software to mold, rig and animate seven animals. • The Mill used the Autodesk Smoke editing and finishing system, Autodesk Mudbox brush-based modeling software, Flame and Maya to create a variety of commercials, including Coca-Cola’s It’s Mine (Mudbox, the nCloth functionality in Maya, Flame and Smoke),’s Queen of Hearts (Flame and Maya), Diet Pepsi Max’s Nod (Flame), and Amp Energy’s Amp (Flame). • Filmworkers Club used the Autodesk Inferno visual effects system, Smoke and Flame to create several spots, including Budweiser’s Clydesdale Team, Bud Light’s Breath Fire, Wheel, Fly and Endorsement,’s Spot On. Flame was also used for finishing work on’s Witch Doctor, Stone Circle, and Brownie. • Framestore NY used Maya for modeling, look development, animation and rendering of computer generated birds in FedEx's Carrier Pigeons, as well as Flame for compositing. Flame was also used for Tide to Go’s Interview, E*Trade’s Baby Trading 1 and 2 and Chase’s Secret Agent. • Rhino VFX created a variety of spots using Flame and Maya, including Cadillac’s Live in It (Flame and Maya) which aired before kick off and after the Super Bowl, Dell’s Out with The Old (Flame and Maya), Prudential’s Rockpoints (Flame and Maya) and Ice Breaker’s Autograph (Flame). • Ring of Fire used Flame and Maya for T-Mobile’s Dwayne Wins and Flame for’s Witch Doctor and Amp Energy’s Camel. • a52 used Flame to shape’s Self-Help Yourself and Self-Help You which aired during ESPN’s SportsCenter immediately following the conclusion of the Super Bowl. • RIOT used Flame and Inferno to create Bud Light’s Wine and Cheese Party and Dell’s Slap. • Radium shaped Toyota’s Trike Race using Inferno. • Semerad Post Production used Inferno and Flame to complete Ice Breaker’s Autograph, AT&T’s Trip and NY Lotto’s Everyone.

About Autodesk

Autodesk, Inc. is the world leader in 2D and model-based design software solutions for the manufacturing, infrastructure, building, and media and entertainment fields. Since its introduction of AutoCAD in 1982, Autodesk has helped customers experience their ideas before they are real. Fortune 1000 companies turn to Autodesk for the power to visualize, analyze and simulate real-world performance, and foster innovation. For additional information about Autodesk, visit

. Autodesk, AutoCAD, Flame, Inferno, Maya, Mudbox and Smoke are registered trademarks or trademarks of Autodesk, Inc./Autodesk Canada Co., in the USA and/or other countries. All other brand names, product names or trademarks belong to their respective holders. Autodesk reserves the right to alter product offerings and specifications at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document. © 2008 Autodesk, Inc. All rights reserved.



Black Box Radian Flex Software-Based Video Wall Platform Earns ISE Best of Show Award

Black Box, an industry-leading provider of pro AV connectivity and signal distribution systems, today announced that the company's Radian Flex software-based video wall platform won an ISE Best of Show Award from AV Technology Europe, a Future Publishing magazine. Of the more than 1,000 exhibitors at ISE 2019, only 15 — including Black Box with Radian Flex — earned this award, which recognizes achievements and innovations in product and service development.


Luxul to Bring Reliability and High Performance to IBS 2019 With Latest Networking Solutions for the Smart Home

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced its technology line-up for the NAHB International Builders' Show (IBS), taking place February 19-21 in Las Vegas. In the Legrand booth SU614, the company will exhibit a wide range of solutions for home builders that deliver reliable, high-performance networks in smart homes, including Gigabit switches; the next generation of wireless controller technology; indoor and outdoor wireless access points (APs); wired and wireless routers; intelligent network power distribution units (PDU); and the Wi-Fi Assurance Program exclusively for builders.


HoverCam's Pilot Series and ClassFusion Learning Platform Land Big Wins at TCEA 2019

HoverCam, a leader in innovative, interactive, and engaging education solutions, announced that the company's digital classroom solutions received three major honors from Tech & Learning at the recent Texas Computer Education Association (TCEA) 2019 Conference in San Antonio. At the show, HoverCam's Pilot 3 digital teaching station received the Award of Excellence in the District category, while the company's new Pilot X podium and ClassFusion software platform both earned Best of Show honors. The awards were presented on Feb. 6 at a special ceremony held at Casa Rio restaurant in San Antonio.


College Football Playoff Uses Veritone's AI and Digital Asset Management Solutions to Enable Richer Media Coverage

Veritone Inc. (Nasdaq: VERI), the creator of the world's first operating system for artificial intelligence, aiWARE™, today announced that the College Football Playoff (CFP) leveraged an expanded deployment of Veritone solutions and services for the 2019 CFP National Championship to give members of the media even faster and richer access to its content resources. In addition to the CFP's Digital Media Hub, a white-label digital asset management portal from Veritone, the CFP also utilized Veritone's Live Event Services and aiWARE artificial intelligence platform for the first time. With aiWARE, the CFP was able to apply artificial intelligence to video footage and still images of press conferences, interviews and other Media Day events to produce transcriptions, automated facial recognition of players and coaches, logo identification, and other tasks enabling expedited and enhanced coverage of the 2019 College Football Playoff National Championship. For the first time, the CFP was able to make Media Day press conference clips and images available for search and immediate download within minutes of delivery. Following the success of this deployment, CFP has renewed its agreement with Veritone through the 2020 championship game in New Orleans.