Los Angeles, CA, February 25, 2008 â€“ Stun Creative, a multi-award winning advertising agency and production company hybrid based in Los Angeles, has been retained by the Fox Broadcasting Company (FOX) to design and produce the opening title sequence for the new Farrelly Brothers comedy series, â€œUnhitched.â€? To execute the project, Stun Creative co-presidents Mark Feldstein and Brad Roth turned to their design division, Buster Design, helmed by Executive Creative Director Jonas Morganstein. Roth and Feldstein made the announcement.
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Regarding the project, Randy Cordray, producer of â€œUnhitched,â€? said, â€œWorking with Buster was the best experience Iâ€™ve ever had working with a graphic design company. Mark, Brad and Jonas all know this game, theyâ€™re very talented, fast, efficient, adaptable and extremely creative. They really cared about this project, and put in so much energy and enthusiasm every step of the way. When they pitched us, they didnâ€™t just show us one idea, they showed us 6â€”all equally brilliant. They really wanted this assignment, and we were thrilled to give it to them. I canâ€™t wait to work with them again on my next TV show.â€?
ABOUT STUN/BUSTERâ€™S WORK ON â€œUNHITCHED:â€?
Morganstein said, â€œThe challenge with this open was how to establish the premise of the show â€“ that four long-time friends reunite with each other after each of their relationships hits the skids. Itâ€™s like â€˜Friendsâ€™ ten years later – after all the enthusiastic hopes and dreams fall flat and the core group rekindles their friendships to form a surrogate family. They come out of failure to find strength and humor in each other. It was that dark comedy and stoic world view wrapped in an uncharacteristically positive attitude that is a trademark of the Farrelly oeuvre. That and their twisted sense of humor are evident here in abundance.â€?
Executive Producer Mike Sikowitz and â€œUnhitchedâ€? creators Mike Bernier and Chris Pappas came to Stun/Buster with the basic premise of ripping apart wedding photographs to nihilistically symbolize each failed union. That theme was then taken to the next level â€“ inventing unique ways for each relationship to self-destruct. Stun and Busterâ€™s goal was to create a show open that would do the hard work of establishing the back story of this new TV series by quickly telling the story with an edgy attitude and sense of humor that is the hallmark of the show.
The action seen in the show open is as follows: The viewer first sees a wedding photograph of Gator (Craig Bierko) and his wife. The wife then dashes out of the frame, leaving Gator in shock. Next, we meet Kate (Rashida Jones) â€“ frozen in a photo of tender embrace with her ex-boyfriend (much taller than Kate –only his chin viewable in the frame). Kate cuts that photo in half with a pair of scissors. Next, Dr. Freddy (Shuan Majumder) and his wife are introduced in a framed wedding photo. The photo cracks, symbolizing the grim end to that marriage. Old friends Gator and Kate cheerfully push the frame away as Freddy steps out of the photo with great relief.
Next up, serial groom Tommy (Johnny Sneed), cheerfully steps into multiple wedding photographs . As soon as the flash bulbs fade out, each marriage is over, and Tommy exits the frame, jumping into to the next doomed union. After exiting marriage photo #3, Tommy dashes off to join his friends, slamming into the show logo as he rushes into the frame â€“ sending the logo off-kilter. Morganstein adds, â€œThis frenetic action is symbolic of the twisted, screwed-up world these characters inhabit.â€?
The Stun/Buster crew designed and animated the open, working closely with the showâ€™s creators and writing team along the way. Randy Cordray, one of the producers of the new series, directed the talent for the green screen shoot â€“ with the Stun/Buster team supervising.
STUN / BUSTER CREDITS ON â€œUNHITCHEDâ€? PROJECT:
Brad Roth & Mark Feldstein: Stun/Buster Co- presidents
Jonas Morganstein: Executive Producer/Exec Creative Director, Buster
Kurt Spenser: Head of Production
Shirley Lin: Art Director
Steve Kirklys: Animation Director
Hema Mulchandani: Line Producer
â€œUnhitchedâ€? is an upcoming comedy series from FOX TV, executive produced and directed by the Farrelly Brothers (â€œThereâ€™s Something About Mary,â€? â€œDumb and Dumber.â€?) The show revolves around a group of friends who have just re-entered the singles world. None of them has closed the door on getting married again, but the fact is, they have yet to find their true loves. The new show stars Craig Bierko (â€œBoston Legal,â€?) and will premiere March 2 at 9:30 pm.
ABOUT STUN CREATIVE:
Launched in 2000 by co-presidents Mark Feldstein and Brad Roth, Stun Creative is an award winning, Los Angeles-based advertising agency and production company that specializes in writing, directing and producing spots and campaigns for cable and broadcast networks as well as the major studios. Stun also boasts a motion graphics design and animation studio, Buster, which creates show opens, promo packages, and consumer brand advertising.
Stunâ€™s most recent clients include TBS, FX, Bravo, ABC, Disney Channel, TV Guide Channel, Discovery Channel, GSN, and 20th Television, to name a few. The Stun produced â€œsexy pie fightâ€? promotional spot for client TBSâ€™ â€œThe Real Gilliganâ€™s Island,â€? (featuring â€œGingerâ€? and â€œMary Annâ€?) has been listed within iFilmâ€™s top 100 videos of all time.
Stun Creative is located at 5757 Wilshire Blvd, Suite # 600, LA, CA, 90036. The phone is 323/460-4035 and the web is
Launched in 2004 by co-presidents Brad Roth and Mark Feldstein as a division of their noted advertising agency Stun Creative, Buster is a conceptual design studio specializing in original animated content for the advertising and broadcast industries. Led by Executive Creative Director Morganstein, Buster provides its clients with a one-stop solution, by developing and delivering dynamic ideas driven by innovative imagery that always tells a story.
Busterâ€™s core services include design, animation and live action direction for TV commercials, TV show opens and network packages. The studioâ€™s work has become renowned internationally for its â€œSometimes Dramatic, Sometimes Quirky, but Always Intriguingâ€? style.
Among Busterâ€™s clients are HBO, Ford, Food Network, Bravo, Lincoln, HGTV, MTV, UPS, ESPN, Hasbro, FX and AMC to name a few. Buster is located at 5757 Wilshire Blvd, Suite # 600, Los Angeles, CA, 90036. The phone is 323/904-4867, and the web is