Stun Creative Produces New Promos for E! TV's "Denise Richards: It's Complicated"

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Los Angeles, CA, May 28, 2008 – Stun Creative, a multi-award winning advertising agency and production company hybrid based in Los Angeles, has produced a new live action TV and in-theater promo campaign for E! Entertainment Television’s new reality series, “Denise Richards: It’s Complicated,� produced by Ryan Seacrest Productions. Stun Creative co-presidents Mark Feldstein and Brad Roth made the announcement. NOTE: To view this work, please see:

www.stuncreative.com/deniserichards.html

E! Entertainment Television developed the creative concept internally for the new Denise Richards campaign, and then retained Stun Creative to execute. Stun’s Kurt Spenser directed the promos, which were shot at a mansion in the Hills of Malibu. The sexy spots feature screen siren Richards vamping to camera as she talks about the rumors and lies written about her in the tabloids. “Husband stealer, bad mother, bitch,� Richard says aloud, as she lists the misperceptions about her, in her own words. “We wanted to shoot Denise in a sexy, yet intimate setting, and juxtapose that sexiness with her speaking frankly about the various accusations made about her,� said Bear Fisher, VP, On Air Promotions, for E! Entertainment Television. “We were confident Stun Creative would be able to execute on our creative vision and we are thrilled with the results.� “We think the provocative campaign underscores what Denise Richards hopes her series will achieve – setting the record straight about some of the recent turmoil in her life and changing the perceptions of what people think of her,� says Roth. Feldstein adds, “We had a great time working with Denise. She was totally down to earth, and let’s face it… it’s not everyday you get to work with a ‘Bond’ girl!� STUN CREDITS ON “IT’S COMPLICATED� PROJECT: Brad Roth & Mark Feldstein: Stun Co- presidents Kurt Spenser: Director Harry Shelley: Producer ABOUT “DENISE RICHARDS: IT’S COMPLICATED:� Think you know Denise Richards? Think again. Opening up her life for the first time, this new reality series follows Denise as she navigates Hollywood, romance and motherhood following a tumultuous year in the tabloid headlines. Richards has appeared in such hit films as “The World is Not Enough,� “Starship Troopers� and “Wild Things,� and the hit TV series, “Seinfeld,� “Friends,� “Two and a Half Men,� and “Beverly Hills 90210.� Ryan Seacrest and Denise Richards are executive producers of the series, which premieres May 26 on E! ABOUT STUN CREATIVE: Launched in 2000 by co-presidents Mark Feldstein and Brad Roth, Stun Creative is an award winning, Los Angeles-based advertising agency and production company that specializes in writing, directing and producing spots and campaigns for cable and broadcast networks as well as the major studios. Stun also boasts a motion graphics design and animation studio, Buster, which creates show opens, promo packages, and consumer brand advertising. Stun’s most recent clients include TBS, TNT, FX, Bravo, ABC, Discovery Channel, Disney Channel, Sundance Channel, 20th Television, to name a few. The Stun most recently produced the web series “The Writers Room� for Sony Pictures Television. Stun Creative is located at 5757 Wilshire Blvd, Suite # 600, LA, CA, 90036. The phone is 323/460-4035 and the web is

www.stuncreative.com

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