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STUN Creative “Curbs Its Enthusiasm” for Larry David, With Unique Viral Web Promo Touting the Series’ Debut on TV Guide Network

Stun Creative, an award winning advertising agency and production company based in Los Angeles, has produced and directed an uncomfortable and very “Larry David-esque,� marketing campaign for the premiere of “Curb Your Enthusiasm� on TV Guide Network.

The multimedia effort includes a TV spot and viral web promo where Larry David finds himself in yet another awkward situation, this time during an apparent junket type interview about “Curb� coming to TV Guide Network. Designed to blur the line between the real Larry and TV Larry, the campaign leaves viewers wondering if what they just saw was scripted or truly captured by cameras in between takes.

To view the web spot, please see:

Similar to how a scene from “Curb Your Enthusiasm� is shot, Stun developed the concept and script outline which gave Larry David and Rob Huebel, the interviewer, room to improvise and take the comedy to another level. After three takes there was more than enough material to produce the campaign. Larry David also worked with TV Guide and Stun in the edit bay to make the final cuts.

Todd McNulty, VP, Marketing, for TV Guide Network, said, “From the moment we heard Larry was available, we knew this was going to be unlike any other promo shoot. We wanted the best comedy agency in the business. Stun delivered throughout the entire process.�

Said Mark Feldstein and Brad Roth, principals, Stun Creative, “You couldn’t find two bigger Larry David or Curb fans. Getting a chance to team up with him was such an incredible experience� says Feldstein. Roth adds, “Our goal when developing the campaign was to create a Curb-like situation or moment that captures the anxiety of the show.�

Roth and Feldstein also recently worked with Seinfeld alum Julia Louis-Dreyfus shooting spots for her series “The Old Adventures of New Christine� as it launches into off-network syndication. “Keeping with the recent ‘Seinfeld’-related clients theme, we’re hoping to work with ‘The Soup Nazi’ next,� Roth/Feldstein remarked.


Launched in 2000 by principals Mark Feldstein and Brad Roth, Stun Creative is an award winning, Los Angeles-based advertising agency and production company that specializes in writing, directing and producing spots for cable and broadcast networks as well as the major studios. Stun’s clients include NBC, CBS, TBS, TNT, FX, Bravo, ABC, E!, Discovery Channel, Sundance Channel, Warner Bros, and 20th Television, to name a few.

Stun Creative is located at 5757 Wilshire Blvd, Suite # 600, LA, CA, 90036. The phone is 323/460-4035 and the web is