Studer Audio, RED Cameras Join ASG for San Francisco Live Production Events

Advanced Systems Group (ASG), a leading video, data, audio and film integration firm, will host two “Studer Audio & RED Cameras for Broadcast-Level Production” events in the San Francisco area this month to highlight live event and broadcast technologies.
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EMERYVILLE, CALIF. – Advanced Systems Group (ASG), a leading video, data, audio and film integration firm, will host two “Studer Audio & RED Cameras for Broadcast-Level Production” events in the San Francisco area this month to highlight live event and broadcast technologies. On Aug. 18, ASG partner Thresher Communication & Productivity in Sunnyvale will co-host a happy hour featuring Studer’s 52-foot demo production trailer from 5-7:30 p.m., with free appetizers and beverages. On Aug. 19, the trailer will be parked at Civic Center Plaza across from the Bill Graham Civic Auditorium in San Francisco from 11 a.m. to 2 p.m., and lunch will be provided.

Studer’s trailer features Studer and Soundcraft mixing consoles, JBL 7 series speakers, and BSS signal processing products. The main room is a 5.1 mix/demo studio anchored by the Studer Vista X large-scale mixing console, while the second room offers demos of the Studer Vista 1 and other digital mixing consoles. The Studer Vista 1 is a transportable digital mixing console, and ASG will offer a special trade-in promotion during the events.

RED Digital Cinema began a revolution in 2006 with the 4K RED ONE® digital camera. In 2014, RED began providing a broadcast solution – the REDCAST™ Module – that allows shooters to stream live in 4K and/or HD while recording 6K REDCODE RAW masters. A solution for today’s studio and broadcast applications that is also future-proofed for tomorrow’s 4K market, the REDCAST Module is engineered for versatility and agnostic integration with third-party equipment. Plus, RED’s broadcast solution supports advanced 3D LUT capabilities, providing colorists and post-production teams more tools to achieve the perfect look.

“Live production remains a cornerstone of the broadcast industry, but it has also become an important tool for large corporate events,” said Dave Van Hoy, president, Advanced Systems Group. “These events are a great opportunity for hands-on demonstrations of Studer’s audio consoles and RED’s broadcast-capable cameras. It sounds like a RED hot summer.”

ASG’s San Francisco broadcast production events are free, but pre-registration is requested. For online registration and more information, please visit

About ASG:
Based in Northern California with offices in the Pacific Northwest, Southern California and New York City, Advanced Systems Group LLC of Emeryville, Calif., has provided engineering, systems, integration, support and training to the broadcast, film, creative and corporate video markets since 1997. With unmatched experience in high-speed shared storage, media asset management, archiving, editing, color and VFX systems, ASG has become one of largest installers of post-production and shared storage systems on the West Coast. The ASG team is highly focused on customer success, and has installed and supported more than 350 SANs, production and post-production systems. For more information, visit or call 510-654-8300.



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