— ‘Get Yourself Heard at NAB’ Connects Communications to Business Goals –-
WESTON, CT (December 8, 2011) – To help exhibitors gain greater media interest and increase customer traffic at the upcoming National Association of Broadcasters (NAB) Convention, Strategy+Communications has developed a free guide to NAB public relations – “Get Yourself Heard at NAB 2012.” This guide explains how a communications program directly connected to business goals can contribute to greater success at NAB, which will be held at the Las Vegas Convention Center, Las Vegas, NV, April 16-19, 2012.
“With 1,500 exhibitors at NAB, both new and established companies can be easily overlooked by the media and attendees during the show,” said Randy Savicky, Founder and CEO of Strategy+Communications. “With the large financial commitment that companies make to exhibit at NAB, our guide explains how a public relations program that leverages the new PR and marketing of traditional, digital and social media can lead to greater customer interest, booth traffic and leads.”
The free NAB public relations guide discusses a three-pronged communications strategy that is designed to generate greater awareness for exhibitors and their products leading up to and through the show. “Get Yourself Heard at NAB 2012” explains:
• How media visibility helps increase booth traffic
• How to maximize coverage throughout the show cycle — before NAB, at NAB and after the show
• How traditional, digital and social media can be leveraged to increase visibility and attract customers
To get your free copy of “Get Yourself Heard at NAB 2012,” please click
“Get Yourself Heard at NAB 2012” draws upon Savicky’s more than two decades of NAB experience as both an editor and public relations consultant. A brand journalist and corporate storyteller, he was editor-in-chief of Pro Sound News, the first editor of the AES Show Daily and contributed to such magazines as Post, Mix, Television Broadcast, Television Broadcast Europe and Videography before starting Strategy+Communications in 2002.
He has provided a full range of public relations, marketing and trade show support in the broadcast and media and entertainment market for global leaders like IBM, Quantum, Fujifilm and Sony, established companies like Archion and Neve as well as startups like Cache-A, Timeline and Intelligent Resources Integrated Systems, among others.
Strategy+Communications is a public relations and marketing agency that leverages brand journalism to help companies connect their communications programs to their business goals. With its “both sides of the editor’s desk” experience at leading newspapers, magazines and the world’s largest PR agencies, the agency knows how to develop great stories about how a company’s products and services make people live and work better every day.