WESTON, CT (March 8, 2011) â€“ To help exhibitors face the challenge of gaining the attention of journalists covering the upcoming National Association of Broadcasters (NAB) Convention, Strategy+Communications has developed â€œGet Yourself Heard at NAB.â€? The NAB will be held in Las Vegas, NV, April 11-14.
â€œWith 1,500 exhibitors at NAB, itâ€™s very easy for new and established companies to be overlooked by the media and show attendees,â€? said Randy Savicky, Founder and CEO of Strategy+Communications, who has covered the NAB for more than 25 years as a journalist and public relations consultant. â€œWith the large financial commitment that companies make to exhibit at NAB, our program can add the needed boost to maximize their return on investment.
â€œOur depth of industry expertise specific to NAB enables exhibitors to check off PR and marketing from their â€˜to doâ€™ lists,â€? he continued. â€œWe give them more time to focus on the other vital tasks of getting ready for the show.â€?
A highly focused public relations and marketing program, â€œGet Yourself Heard at NABâ€? is specifically designed to raise exhibitorsâ€™ visibility throughout the show cycle â€“ pre-NAB, at NAB and post NAB. The program targets key media (print, online, blogs and social media) using traditional and digital approaches to generate media coverage that is designed to increase booth traffic. For more information on this program, please visit
A brand journalist and corporate storytelling expert, Savicky was Editor-in-Chief of Pro Sound News and contributed to Post, Mix, Television Broadcast and Videography magazines before starting his own agency in 2002. In the media and entertainment area, he has provided a full range of public relations, marketing and trade show support for such global leaders as IBM,
, Fujifilm and Sony as well for startups like
, Timeline and Intelligent Resources Integrated Systems, among others.
About Strategy+Communications: Brand Journalism | Corporate Storytelling Experts
Strategy+Communications is a public relations and marketing agency that helps companies build their brands and increase traffic, leads and sales through more relevant communications to their customers and other key audiences. With our unique “both sides of the editor’s desk” experience at leading newspapers, magazines and the world’s largest PR agencies, we know how to develop great stories about how a company’s products and services make people live and work better every day.