Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


Strategy + Communications Announces Strategic Alliance with MAR$AR Sports & Entertainment

— NAB Exhibitors Can Be First To Benefit from Powerful Suite of Outsourced Sales, Business Development & Marketing Services —


Strategy + Communications

, a leading provider of marketing consulting services to the media and entertainment industry, today announced a strategic alliance with

MAR$AR Sports & Entertainment

, Bedford Hills, NY, a global consulting company focused on sales and business development to the sports and entertainment television business.

The first offering from this strategic alliance – “NAB: 3P� – is specifically designed for exhibitors at the upcoming National Association of Broadcasters (NAB) Convention, which will be held in Las Vegas, NV, April 12-15. The special “NAB: 3P� package is designed to increase exhibitor meetings with both prospective customers and the media during the show in order to maximize an exhibitor’s ROI from the show.

“While the industry is buzzing about HD and now 3D technology, we believe that it is vital for NAB exhibitors to focus on the three ‘Ps’ – prospects, press and profits,� said Randy Savicky, Founder and CEO of Strategy + Communications. “To help them achieve that, we have specifically joined with MAR$AR Sports & Entertainment to offer a suite of services that stresses the three ‘Ps’ by tightly integrating marketing, sales and business development into an extremely cost-effective package.�

“By combining our focus on taking products and services to the decision-makers in the sports and entertainment industry with Strategy + Communications’ proven ability to generate media coverage and booth interviews for clients, NAB exhibitors now have an outsourced powerhouse that makes it easy for them to get the most out of the show,� said Mark Jeffers, President of MAR$AR Sports & Entertainment. “We work closely with exhibitors as their trusted partner, offering our combined 50 years of experience in the industry, including dozens of NAB shows with companies of all sizes and stages.�

Mr. Savicky is a corporate storytelling expert who combines a unique “both sides of the editor’s desk� experience as a senior executive in the Consumer and Technology practices at two Top 10 public relations agencies and senior-level journalist at such publications as Newsday, Pro Sound News and Post. In the media and entertainment area, he has provided a full range of public relations, marketing communications and trade show support for such companies as IBM, Quantum, Fujifilm, Sony, Mitsubishi, Siemens (Neve), Gotham Audio, Cache-A, Archion, Timeline, and Intelligent Resources Integrated Systems, among others.

Mr. Jeffers has more than 25 years of top-level sports marketing and television experience, including senior management positions at NBC, CBS, Orad and Ascent Media Group. Before starting MAR$AR, Jeffers was Senior Vice President, Sports Marketing, at Giles Communications, where he secured placements in such major media outlets as USA Today, The News York Times, CNN, Good Morning America, The Today Show and ESPN. He is also a columnist for Sport & Technology, a member of the National Sports Marketing Network and Sports Video Group as well as an adjunct professor in the Sport Business Management Program at Manhattanville College and serves on their Advisory Board.

Both Mr. Savicky and Jeffers are interviewing NAB exhibitors and other companies that are looking to increase their visibility and their customer bases. For a free consultant, contact Randy Savicky at (203) 226-6156 or

or Mark Jeffers at (914) 275-2975 or


About Strategy + Communications

Strategy + Communications is a unique team of corporate storytelling experts that helps companies tell their stories better in today’s radically altered communications and competitive landscape. We help build brands, drive demand generation and close sales faster and easier. With our unique “both sides of the editor’s desk� experience as journalists and senior executives at some of the world’s largest public relations agencies, we develop high ROI communications programs that leverage print, broadcast, online and social media. What’s your story?


About MAR$AR Sports & Entertainment

MAR$AR is a global consulting company focusing on cutting edge technologies along with international and domestic distribution of program content. Our goal is to bring clients to the right person in the right company for their potential greatest success. This is accomplished by using our experience and contacts made in 25 years in the sports and entertainment television business.


Randy Savicky
Strategy + Communications
(203) 226-6156