STORY’s Jeff France Orchestrates a Wedding Celebration for McDonald’s

Author:
Publish date:

CHICAGO—Thoughtfulness and love are often best expressed through simple acts. In an engaging new spot for McDonald’s, STORY’S Jeff France tells the tale of a dad who helps his daughter make it through the biggest day of her life with a little help from the restaurant chain.

Image placeholder title

Conceived by Leo Burnett, Chicago, DIY Wedding centers on the vibrant energy of a young couple’s wedding reception. Bride and groom chat with guests, pose for photos, dance in celebration… but never have time to eat. When they finally pile into a limo and prepare to leave, they realize they’re famished. To their surprise, they find a pair of McDonald’s Quarter Pounders with Cheese on a neatly-prepared tray. An accompanying note from the bride’s father states, “There’s never time to eat at your own wedding.”

France tells the story with understated charm. The wedding reception feels authentic and instantly familiar. Clues to the couple’s growing hunger are subtle. “Any moment they try to catch their breath, someone new steps up and they have to greet that person warmly,” says France. “At one point the groom glances to the side and we see his view of their untouched plates at table number one.”

The commercial was shot in the handsomely appointed backyard of a suburban Chicago home. France credits a strong cast and a dedicated crew for a production that was a model of efficiency. “There was exceptional teamwork among everyone involved,” France recalls. “On the shoot we worked quickly, went with our instincts, and kept it fresh. That’s what gives the spot its spontaneous, very believable feel, and the experience couldn’t have been more rewarding.”

Image placeholder title

STORY is represented on the East Coast by Elyse Emmer (212) 580-8568; in the Midwest by Melissa Thornley (312) 752-5369, in the Southeast by Miller + Associates, (954) 563-6004; in the Southwest by Gossip!, (214) 288-2813 and on the West Coast by Yvette Lubinsky, (310) 827-2626.

For more information, visit http://www.storyco.tv/

Image placeholder title

Credits

Title: DIY Wedding

Client: McDonald’s

Agency: Leo Burnett, Chicago

Production:  STORY. Jeff France, Director. Merilee Newman, Producer. Mark Androw and Cliff Grant, Executive Producers. Brian O’Connell, Director of Photography. Alev Yasatan, Art Director. Christine Sorich, Wardrobe Stylist.

Related

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

Blackmagic Design today announced that the company’s production and post products were used to complete many of the fall 2018 season’s new and returning television shows and streaming series. More than 55 shows rely on Blackmagic Design’s digital film cameras; Fusion visual effects (VFX), compositing, 3D and motion graphics software; and DaVinci Resolve editing, color correction, VFX and digital audio software; as well as its switchers, routers, monitors and capture and playback devices.

Luxul_AMS-1208P

Jingle All the Way: Luxul's XMS-1208P Managed Gigabit Switch is Available for All CI Integrators this Holiday Season

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced that it's giving CI integrators the gift of enterprise-level performance at affordable price points this holiday season. It doesn't matter if they've been naughty or nice, the company's XMS-1208P 12-port/18 PoE+ managed Gigabit switch — that delivers high-speed performance while enabling simple network expansion — is now available for all. And to ring in the new year, Luxul will begin shipping its AMS-1816P 18-port/16 PoE+ L2/L3 managed Gigabit switch in early January.

HoverCam_VV1

HoverCam Transforms Classrooms Fit for Future-Ready Students at Val Verde USD

HoverCam, an innovative technology leader in the digital education market, announced that Val Verde Unified School District (USD) in Parris, California, successfully installed HoverCam's Pilot digital teaching stations and CenterStage interactive flat panels (IFPs) in new STEM labs in the elementary schools, with plans for an eventual rollout to the district's middle and high schools. As part of the district's goal to create future-ready students, Val Verde USD chose HoverCam digital education solutions to address the rising challenge of updating classrooms and introducing curriculum with advanced systems that will prepare students for a rapidly changing career landscape.

ScreenShot2018-12-11at2.41.29PM.144822

The Sigma Holiday Sale Is Back!

Nothing makes gift giving as enjoyable as special prices on award-winning Sigma lenses and accessories; get the lens you’ve always craved or surprise a fellow shooter with the perfect present.

Riedel-Ruptly-Vans-3

Global News Agency Ruptly Relies on Riedel's MediorNet and Artist on Board New OB and DSNG Vehicles

Riedel's MediorNet real-time media network and Artist digital matrix intercom are providing the decentralized and redundant signal routing and communications backbone on board two all-new, state-of-the-art OB vehicles for Ruptly, a Berlin-based international news agency. Qvest Media, a world-leading system architect and integrator for the broadcast and media industries, designed and built the new broadcast van and DSNG vehicle.