Stephen Arnold Music Kicks Off Football Season with New TV Music - Creative Planet Network

Stephen Arnold Music Kicks Off Football Season with New TV Music

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Dallas, TX, September 6, 2006 - Stephen Arnold Music (SAM,) widely regarded as the leading provider of original and syndicated music to the broadcasting industry, with its musical compositions heard daily in over 100-million American homes on 300 television stations and numerous broadcast and cable TV networks, is “kicking off” Football Season with new sports themed music for the NBC Affiliates and for WFLA TV/Tampa. Stephen Arnold founder/composer, SAM, made the announcement.


On behalf the NBC affiliate stations, Stephen Arnold Music has just produced a new music campaign, entitled "Feed Your Need For Football," which is available to NBC affiliates to promote the return of the NFL to NBC.

Said Chad Cook, SAM‘s Creative Director, “This promo campaign has a hip, urban feel with a great vocal hook and lots of big hit points. We wanted the music to be distinctive and in line with the best and most current music you hear in top sports related spots and commercials. I think this really hits the mark.”

NOTE: To hear this work, please visit:


This SAM music campaign, entitled “One Thing,” was created to promote WFLA's coverage of the Tampa Bay Buccaneers, as that is the team‘s official TV station. SAM‘s client was John Doyle, Marketing Producer, who said, “Stephen Arnold Music did an incredible job on this project. Everyone who has heard the ‘One Thing‘ music is truly impressed, including me. Once again, they have hit the mark. The music conveys all the power and confidence I was looking for and it sounds really, really big. In other words, it's exactly what I had in mind."

Said Chad Cook, SAM‘s Creative Director, "The client wanted something built around powerful percussion but with some Southern flavors like harmonica and dobro. With this direction we were able to create something very fresh and unique - an almost industrial beat with a bayou feel which works so well for that market."


Founded in 1993, Stephen Arnold Music (SAM), based near Dallas, with additional offices in Santa Fe, New York, and San Diego, is a full-service music production company servicing television networks, TV stations, film houses, and advertising agencies, worldwide. The company regularly contributes original music to 300 television stations in the U.S., and its music is heard in over 100-million American homes daily. SAM specializes in original music composition: providing music for network campaigns, news packages, promotional, sports, and entertainment packages, scoring for film and video, and producing original music for multimedia and interactive applications.

The company website is:

Over the years SAM clients include CNN, ABC News, CBS, The Weather Channel, CNN Headline News, the National Geographic Channel, FOX, HBO, Time-Warner, TNN, The Golf Channel, ESPN, the WB Network, Belo, Sinclair and Media General Broadcasting, as well as such major advertisers as McDonald‘s, Honda, Pizza Hut, Hershey, and Kodak.




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