Los Angeles, CA --
Bi-coastal production company Stardust created a highly stylized and darkly futuristic world for Toyota’s promo spot for the new Rav 4 EV. Partnering with Saatchi & Saatchi LA, Stardust created a :50 spot featuring a mix of visual effects, photo-real CG and live-action to achieve the final sci-fi look. The spot marks Stardust’s latest push past its traditional high-end motion graphics work, as the company broadens its repertoire in visual effects.
The spot highlights the EV’s features as it sails through a fully CG black and white environment designed to look like a 3D urban blueprint, with thousands of individual data points. The vehicle ultimately breaches the virtual world’s boundary, breaking into the real world and heading toward downtown Los Angeles. Stardust designed and built the CG world, and created photo-real CG animations of the EV for both the virtual and live-action worlds. French VFX shop Mathematic provided support for CG development, 3D animation, compositing and rendering.
“This project was another solid effort by our design and animation teams to push themselves beyond their creative comfort zones,” said Dexton Deboree, Managing Director and Partner, Stardust. “We’ve made a concerted effort to seek out projects that offer us a real chance to explore our artists’ untapped talents and skills, and we’re really excited by the results of this endeavor.”
Stardust Founder and Creative Director Jake Banks added, “The whole team at Saatchi really offered us a true collaboration, allowing us to form the vision for this spot and also providing support and guidance when needed. It’s the ideal scenario that directors dream of but don’t often find.”
The spot is currently airing on Toyota’s website. You can view it here:
About Stardust Studios
Stardust is a visually driven production company that specializes in design, motion graphics and live-action work out of its Santa Monica and New York based offices. Its collective of designers, illustrators, animators, VFX artists, directors and filmmakers continually aspire to redefine creativity for commercial, on-air, music video and experiential projects. Led by founder and Executive Creative Director Jake Banks and his partner, Managing Director Dexton Deboree, Stardust is characterized by an authentic voice and passion to push the creative envelope. The studio has worked with the world’s top ad agencies and brands on projects for HP, Nike, Sony, AT&T, Honda, Shell, Nissan, Ford, IBM, Nokia, Adidas, BMW, NYSE, LG and Microsoft, among many others. For more information, please visit
Title: Toyota Rav4 EV
Production Company: Stardust Director: Jake Banks Managing Partner/Executive Producer: Dexton Deboree Line Producer: Justin Si Diener Production Supervisor: Kristen Loftin Production Coordinator: Natalie Beydoun Director of Photography: Chris Probst 1st AD: Michael Kahn Location Scout: Jenny Caloca
Post-Production: Stardust Executive Creative Director: Jake Banks Managing Partner/Executive Producer: Dexton Deboree Head of Production: Alex More Producer: Tram Le Designers: Lynn Cho, Bill Bak, Ling Feg, Neil Tsai, Josh Childers, Luca Giannettoni, Luis Salcedo, Pietro DeSopo VFX Supervisors: XX Editor: Jarred Buck 2D and 3D Animator: Joseph Andrade Compositor: Marco Campobasso Flame Artist: Peter “Beak” Cvijanovic Production Coordinator: Alex dos Santos
Agency: Saatchi & Saatchi LA Executive Creative Directors: Margaret Keene, Chris Adams Art Director: Patrick Simkins Copywriter: Scott Model Creative Director: Dylan Schwartz Executive Integrated Producer: Matthew Kinney Producer: Dan Paquin Account Executive: Erik Troedsson
Production Company (France): Mathematic VFX Producers: Guillaume Marien, Rebecca Rice 3D Supervisor: Francois-Xavier Pourre VFX: Omar Meradi XSI: Olivier Colchen, Francois Rault 3D Generalists: Jehan Bard-Bouazza, Yann Aldabe, Martin Trepeau, Francis Lameyeur Animation: Sebastien Eballard, Benjamin Faure Flame Artists: Fred Brandon, Clement Germain 3D Model: Jerome Jourdain
Telecine: MPC Telecine Producer: Amanda Ornelas Colorist: Ricky Gausis Music Company: Circle of Sound Composer: Tomas Jacobi and Nicolas Barry Executive Producer: Guillermo De La Barreda Mix: Lime Studios Sound Mix: Joel Waters Storyboard: Famous Frames Treatment: Christine Arroyo