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Sports Broadcasters Turn to ScheduALL Sports Operations System for Automating and Managing Delivery of Live, Complex Sports Events

HOLLYWOOD, Fla. — Sept. 16, 2008 —

ScheduALL, the leading provider of enterprise resource management (ERM) software for the broadcast and media industries, today announced the availability of its Sports Operations System for scheduling, booking, and managing sports broadcasting resources. ScheduALL has demonstrated high value for major sports media organizations, specifically coverage of complex events that require booking and scheduling of multiple feeds from different venues, for delivery to multiple broadcast and broadband media outlets.

ScheduALL’s Sports Operations System supports complex event operations as well as a variety of production and transmission workflows. The system delivers a graphical way of tracking, scheduling, and managing people, resources, and equipment across multiple time zones in a highly complex, constantly changing environment. One recent example was the 2008 Olympic Games in Beijing, in which the ScheduALL solution was used by NBC Sports to originate and distribute scheduling information for more than 3,600 hours of coverage.

“Now that we’re repurposing huge volumes of content for broadband streaming, in addition to providing 24-hour broadcasts from any number of our networks, we have far too many feeds to handle manually,” said Craig Lau, vice president of IT for NBC Olympics. “In such a high-pressure situation, we can’t afford not to choose the absolute best-in-breed technology solutions that work flawlessly and effectively. That’s why we continue to partner with ScheduALL.”

For the Olympics, ScheduALL stored and managed critical information such as start and stop times for each event, video router assignments, and satellite uplink scheduling, and then passed the information automatically to downstream systems to facilitate on-air coverage for each feed. In addition, ScheduALL generated reports with scheduling and resource allocation data that could be accessed instantly by personnel in the NBC Beijing operations center as well as the company’s central broadcasting facility at 30 Rockefeller Plaza in New York.

“In the frenetic, high-pressure world of live sports coverage, there’s no margin for error. ScheduALL systems enable leading sports media organizations to run their operations more efficiently and profitably by shouldering the burden of managing complex workflows including multiple feeds, venues, and delivery outlets,” said Joel Ledlow, CEO of ScheduALL.

More information about ScheduALL and its software solutions is available online at


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About ScheduALL

ScheduALL is the leading provider of enterprise resource management (ERM) software for the broadcast and media industry. With more than 1,200 worldwide clients within broadcast, satellite, and production facilities, ScheduALL is clearly recognized as the partner of choice for operational management software solutions.

ScheduALL’s software offers comprehensive workflow and resource management capabilities that enable clients to optimize personnel, resource, and bandwidth utilization in a way that directly translates into increased productivity and ROI. ScheduALL’s modular approach and scalable product sets provide a collaborative platform for users in the broadcast, production, post-production, satellite/network transmission, and newsroom environments. ScheduALL clients include BBC, FOX News Network, The Associated Press, IntelSat, Turner Studios, Mediaset, CBC, ABC Australia, RTL, and NewSkies Satellites. More information is available at