Southpaw Ships Digital Production Workflow Solution, TACTIC 2.0

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TORONTO — Oct. 6, 2008 —

Southpaw Technology Inc., makers of TACTICâ„¢, a leading digital asset management system, today announced the immediate availability of TACTIC 2.0, the next generation of its easy to use, fully customizable workflow infrastructure. Available for Mac OSX, Windows and Linux, TACTIC 2.0 offers a single software solution to manage the complexflow of digital assets, ensuring workflow pipelines to be dependable, efficient and cost effective. For more information or to see a TACTIC 2.0 demo please visit

www.southpawtech.com

. "I looked under the hood of several digital asset management systems before deciding to use TACTIC for the production work we're doing at iloura," said Stefan Gillard, general manager of technology at Omnilab Media. "We selected TACTIC because of its easy integration and modern underlying architecture that can scale to meet our production teams' complex content demands. We've also been very impressed with the support and openness of the Southpaw team, who has worked closely with us to ensure that TACTIC's product functionality will continue to evolve with our studios' growing needs."

TACTIC 2.0 Highlights

TACTIC 2.0 is the only one-stop solution for asset, workflow and project management. New project tools allow artists to explicitly define and visually streamline software pipelines, improving efficiency and workflow within multiple departments. New and improved features in TACTIC 2.0 include: • New Project Customization Tools to easily individualize projects or fine-tune current productions • New Visual, Node-based Pipeline Editor intended to visually create pipeline processes • New TACTIC Browser and Custom View Builder designed for creation of custom views within the TACTIC web interface • Robust and Powerful Client API enhanced to control every aspect of TACTIC directly from custom scripts and in-house studio tools “Our goal has always been to keep everything open and all things possible,� said Remko Noteboom, CTO of Southpaw. “With TACTIC 2.0’s innovative advanced new features, facilities can construct and integrate their own pipelines seamlessly across various departments, creating limitless potential for project and tool customization.�

Pricing and Availability

TACTIC 2.0 sells for a suggested retail price of USD $895 per user. This includes all software upgrades and technical support for the first year. Ongoing upgrades and support may be purchased for USD $185 per user, per year. TACTIC is licensed per "Active User" – meaning a studio can assign as many user accounts as they need; only those that are set as active by the TACTIC administrator require a license. TACTIC is sold and supported by a network of authorized resellers from across the globe. For a complete list, or to directly purchase TACTIC 2.0, please contact

sales@southpawtech.com

. For more information, please visit Southpaw’s website at

www.southpawtech.com

or contact Southpaw at (416) 651-4729.

About Southpaw Technology Inc.

Founded in 2005, Southpaw Technology Inc. provides software to simplify the digital asset management workflow for film production houses, design houses, and other organizations finding the complex interaction of thousands of models, images, and other digital assets to be a major problem threatening their budgets and deadlines. TACTIC™, the company’s flagship software, is the only web-based, enterprise class solution that provides project management, workflow management and asset management in a single software solution for all industries using digital assets, including film and video, games, and industrial design. Southpaw Technology Inc. is headquartered in Toronto. For more information please contact Southpaw Technology at

contact@southpawtech.com

or visit us at

www.southpawtech.com

. ###### TACTIC™ is a trademark of Southpaw Technology Inc. All other trademarks are the property of the respective trademark owners. ©2008 Southpaw Technology Inc.

For more information, press only:

Liaison Inc. Scotti McGowan,

scotti@liaisonpr.com

, (604) 929-8498 Jennifer Foss,

Jennifer@liaisonpr.com

, (503) 796-9822

Reader contact:

Southpaw Technology Inc. (647) 229-4280

contact@southpawtech.com

www.southpawtech.com

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