Sound Lounge Goes a Lap for Nascar

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The Brief:
Rob DiFondi of New York-based Sound Lounge mixes the killer sounds of crashing cars and scraping metal for NASCAR and Nationwide Insurance. As the speeding vehicles race around the track, every bang and bump is documented by a popup that displays what will need to be replaced in order to fix the damage. We can almost smell the beer and gasoline as we become up close and personal fans of the racing death traps in all their screeching, crushing, clanking, spinning, crunching glory.

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The Creds:
Client: Nationwide Insurance
Spots Title: No Brainer
Air Date: April 2008
Agency: Wieden+Kennedy NY
Executive Creative Director(s): Todd Waterbury and Kevin Proudfoot
Creative Director(s): John Parker and Derek Barnes
Art Director: Joel Arzu
Copywriter: Luke Behrends
Head of Production: Gary Krieg
Agency Producer: Kelly Dage Editorial: JOINT Editorial
Editor: Andrew Robertson
Post Producer: Sasha Hirschfeld
EP: Gary Krieg Telecine/Online/Conform: The MILL
Colorist: Damien Van Der Cruyssen
Artist: Jeff Robbins Graphics: Perception
Artist: John LePore Music: "Going Home Again", Vanderbuilte
Composer: Nathaniel Boggess Audio Post: Sound Lounge
Mixer: Rob DiFondi

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About Sound Lounge
New York-based Sound Lounge is an industry leading provider of audio post production services. The studio's 12 mixing suites are fully equipped with the latest in digital audio technology, including all the gear necessary to perform 5.1 surround sound mixes for cinema and HD. The company is artist-owned and features a staff of mixers who set the standard for creative excellence and technical mastery. Their dedication to quality has earned a loyal patronage from top advertising agencies, television, and film studios nationwide.

  For more info, ping TRUST: 646.452.3388 (NY) | 310.451.5153 (LA) | trustcollective.com

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