Sound Lounge and Believe Media Say Wassup To True Change With Obama

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The Brief:

Phil Loeb of New York-based audio post-production studio Sound Lounge mixes a humorous, yet shocking sequel to the famous Budweiser Wassup campaign, via Charles Stone III with the help of Believe Media. Titled Wassup 08 (, the most recent effort urges Americans to consider the past eight years of government and to vote for Obama. Days of relaxing on the couch, watching football and enjoying the company of friends are over for this infamous bunch of "wassup" dudes. After eight years of foreclosures, high prescription drug costs, an economic crisis and a war in Iraq, they're ready for change-true change.

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The Creds:

Client: Obama
Spot Title: Wassup 08
Air Date: October 2008

Production Company: ChopShop@BelieveMedia
Director: Charles Stone III
Director of Photography: Shane Hurlbut
EP(s): Maurice Marable, Gerard Cantor
Producer: Sara Barrett

VFX Company: Mass Market
VFX Artist / On-set Supervisor: Rich Rama
Lead Flame: Sarah Elm
Lead Compositor / On-set Supervisor: Lane Jolly
Particle Animation: John Cherniak
Roto/AFX: Michael Dobbs
VFX Producer: Blythe Dalton
VFX Executive Producer: Christine Schneider

Editorial Company: Union Editorial
Editor: Nico Alba

Sound Design: Henry Boy
Sound Designer: Bill Chesley

Audio Post: Sound Lounge, NY
Mixer: Phil Loeb

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About Philip Loeb:

Philip has been with Sound Lounge since the very beginning. His stint began when Tom and Peter met with him over breakfast to offer him the third room before it was even under construction. Philip is motivated by working hard for his clients and producing quality work he can be proud of. One of his greatest achievements thus far is winning AMP Mixer of the Year in 2005. Some of his most notable work includes: D&AD-winning Skittles Touch, Tide Stain, and Emmy-winning American Express Animals, staring Ellen DeGeneres and directed by Wes Anderson. Philip has also mixed longer format projects, including Stoked - The Rise and Fall of Gator directed by Helen Stickler, numerous films by the Zellner Brothers, and most recently mixed with Cory Melious on Cutlass directed by Kate Hudson.

Before beginning his career with Sound Lounge, Philip worked with The Hit Shack in Austin, East Side Audio, and Post Perfect. He grew up in Dallas, Texas where he attended St. Mark's School of Texas, an all boy's nonsectarian preparatory school, for 12 years. St. Mark's prepared him to attend The University of Texas, Austin, where he received a BS and a BA in Radio, Television, and Film.

About Sound Lounge:

New York-based Sound Lounge is an industry leading provider of audio post-production services. The studio's 12 mixing suites are fully equipped with the latest in digital audio technology, including all the gear necessary to perform 5.1 surround sound mixes for cinema and HD. The company is artist-owned and features a staff of mixers who set the standard for creative excellence and technical mastery. Their dedication to quality has earned a loyal patronage from top advertising agencies, television, and film studios nationwide.

For more info, ping TRUST: 646.452.3388 (NY) | 310.451.5153 (LA) |


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