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Sorenson Media Partners with Kulabyte to Create the Squeeze Live Cloud Encoding Platform

• Two Recognized Leaders in Video Technology Innovation Collaborate to Create First-of-its-Kind Enterprise-Class Live Streaming Encoding Solution in the Cloud
• Sophisticated New Squeeze Live Provides Industry-Unique Combination of Flexibility, Scalability, Ease of Use and Cost-Effectiveness for Streamlined Live Event Operations

BARCELONA, Spain (February 14, 2011) — Sorenson Media today announced a new partnership with Kulabyte, an industry leader in live HD and mobile video streaming, to bring the new Squeeze Live cloud encoding platform to market. Currently in beta, the new solution, which was announced today from World Mobile Congress in Barcelona, Spain, enables high-volume live video encoding for distribution to any mobile device or computer.

Squeeze Live’s architecture enables the event producer to entirely re-think traditional approaches to live broadcast. With audiences increasingly consuming media on multiple devices at multiple bitrates, adaptive bitrate streaming capability provides a high-quality, reliable, consistent stream, even for challenging bandwidth environments. Preparing multiple renditions previously required additional on-site encoding hardware, bandwidth and infrastructure. Squeeze Live eliminates this wasteful per-event overspending and logistical problem, in favor of a flexible, modular, yet comprehensive high-quality live streaming platform.

Squeeze Live provides the ability to seamlessly connect video-on-demand encoding of live streams, ensuring complete event coverage all within a single cloud platform.

“We are delighted to be working with Kulabyte to harness the power of the cloud and produce the most intuitive, scalable and cost-effective live streaming encoding solution ever brought to market,� said Peter Csathy, president and CEO of Sorenson Media. “Squeeze Live is an elegant solution to the stubborn, thorny and expensive problem of encoding and delivering numerous live video outputs. Squeeze Live is driven by a fundamentally new approach shaped by the cloud, with deep collaborative video expertise and rigorous execution. There is nothing else like it in the marketplace.�

Squeeze Live significantly streamlines and optimizes the previously complex, cumbersome and costly process of encoding video for online delivery for live events—including sporting events, awards ceremonies, conferences, breaking news and exposition presentations. The Squeeze Live solution first passes through a live video stream front-end encoder onsite. The encoded stream is then sent to the cloud for encoding in real time into multiple formats and bitrates, optimized for playback on TV, desktop or laptop computers, or on a broad range of mobile devices, including Blackberry, iPad and iPhone, Android and others. In the final step of this real time process, multiple renditions of each video profile are delivered to the content delivery network (CDN) of choice for streaming.

“We are pleased and excited to be a part of this collaboration between two undisputed industry leaders with both broad and deep expertise in key strategic areas of online and mobile video,� said Peter Forman, CEO of Kulabyte. “Our live cloud technology represents an architectural breakthrough that is changing the face of the video streaming market, and Sorenson Media’s Squeeze Live represents a combined solution that is unlike anything else in the market today; the most scalable and cost effective solution for live video encoding, period.�

Primary benefits for Squeeze Live users include:

• Significantly reduced capital and operating expenditures, including reductions in required equipment, dedicated workforce and other infrastructure.
• Greatly reduced bandwidth requirements and power consumption—all of the real-time encoding takes place in the cloud, reducing client bandwidth and server requirements and eliminating the need for HVAC equipment/support.
• Flexible deployment options that eliminate over-purchasing hardware, bandwidth and IT resources; Squeeze Live offers efficient, flexible deployment—all hardware included.
• Multiple renditions; Multiple bitrate files in the most popular formats, including H.264 and Flash.
• A highly intuitive single dashboard: Once users indicate how many original streams need to be encoded and the number of formats needed per output, Squeeze Live automatically determines server requirements and fully automates provisioning in the cloud.

Squeeze Live’s unique effectiveness results from the deep industry expertise of both Sorenson Media and Kulabyte. A market leader and innovator in video since its launch in 1995, Sorenson Media has powered the evolving online and mobile video industries with transformative technologies for the encoding, management and deployment of the highest quality of video across the broadest array of platforms and devices. Founded in 2005, Kulabyte has established its place as a recognized leader for high-definition and mobile live video encoding and streaming, for both H.264 Flash and HTTP.

Sorenson Media will demonstrate a beta version of Squeeze Live at Mobile World Congress in Barcelona, Spain on February 15 and 16 and at the Broadcast Video Expo in London, England on February 15, 16 and 17.

Pricing and Availability

Squeeze Live is currently in beta and available immediately. For more information about Squeeze Live, visit

. For custom pricing options, contact a member of the Sorenson Media sales team at


About Sorenson Media

Sorenson Media (

) is an award-winning provider of the highest quality, differentiated video encoding solutions. With highly scalable cloud- and server-based encoding solutions and desktop applications, Sorenson Media empowers the enterprise and video professionals to easily and affordably encode, manage and deliver the highest-quality video online and to any mobile device. Since 1995, Sorenson Media has been at the forefront of bringing online and mobile video into the economic and cultural mainstream. As video rapidly proliferates online, across the growing number of mobile devices, and into the living room, businesses increasingly rely on Sorenson Media’s innovative solutions and legacy of trust to meet their evolving needs.
About Kulabyte

Kulabyte develops and sells the industry’s highest quality, professional live video encoding and streaming software, servers and portable systems for web, mobile, and point-to-point delivery. Utilizing proprietary and patent pending encoding techniques, Kulabyte’s XStream Live provides significantly higher quality live HD H.264 Flash video and streaming HTTP video than any other encoder on the market – hardware or software. Based on XStream Live, Kulabyte’s Hyperstream live cloud encoding technology is available for licensing and its services are being used every day in a variety of vertical markets including live church streaming, sporting event streaming, distance education and training, HD IPTV and OTT systems, and Military and Department of Defense applications. For more information visit

. For a demo, visit

from any Flash-enabled device or iPhone/iPad, Blackberry, or Android mobile device.

Press Contact
Jacob Moon
Sorenson Media Public Relations