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Sorenson Media Partners with Adobe and Amazon Web Services to Present Training Workshop on ‘The Business & Technology of Online Video’ at 2010 Streaming Media East

• Workshop, Free for Registered Streaming Media East Attendees, Will Instruct Participants in How to Easily Encode, Manage, Publish and Deliver Online Video
• Sorenson Media Will Also Be the All-Star Sponsor for 2010 Streaming Media East Conference

SAN DIEGO and NEW YORK (May 4, 2010) – Sorenson Media today announced that the company will collaborate with Adobe and Amazon Web Services to present an informational online video workshop for participants at the 2010 Streaming Media East conference in New York City.

The two-hour workshop, entitled “The Business and Technology of Online Video,� will be held Tuesday, May 11 at the Hilton New York. Free to conference attendees, it will focus on simplifying the often difficult and unwieldy processes of encoding, managing, publishing and delivering video content over the Internet. Guided by step-by-step demonstrations, participants will learn how to capture, encode, store, publish, transcode and deliver their videos “in the cloud,� utilizing powerful features from the award-winning Sorenson Squeeze encoding solution, Sorenson 360 online video platform (OVP), and Amazon Web Services CloudFront and other streaming web services. The workshop will also cover integration capabilities of Sorenson Media’s total video solutions and Amazon Web Services with Adobe’s Open Source Media Framework. All attendees will receive a $50 Sorenson 360 usage voucher and $25 in Amazon Web Services usage credit.

“We are delighted to partner with two fellow industry leaders, Adobe and Amazon Web Services, to demonstrate innovative and intuitive approaches for online video production and deployment at the 2010 Streaming Media East conference,� said Eric Quanstrom, VP of marketing & strategy of Sorenson Media. “This is a tremendous opportunity to present the market’s highest-quality online video solutions to world-class individuals and organizations in a position to make optimal use of them.�

In addition to its involvement in the 2010 Streaming Media East workshop, Sorenson Media will serve as the official All-Star Sponsor for the 2010 Streaming Media All-Stars program. This sponsorship includes publication of the Streaming Media All-Stars feature in the April/May issue of Streaming Media, which goes out to approximately 20,000 readers, as well as a private event at a Mets baseball game on May 11 for select industry luminaries participating at Streaming Media East.

“It is fitting that Sorenson Media, whose technology has ‘sponsored’ so many transformative developments in the online video movement, is now sponsoring the celebration of key people helping to propel the industry forward,� said Quanstrom. “We also plan to make other significant announcements in conjunction with the event, so stay tuned.�

For more information about the Streaming Media East workshop presented by Sorenson Media, Adobe and Amazon Web Services, visit


About Sorenson Media

Sorenson Media (

) offers comprehensive, award-winning solutions that empower businesses and video professionals to easily and affordably publish the highest-quality video to the Internet and other media. Included among its products and services are the Sorenson 360 Video Delivery Network (VDN), Sorenson Media’s re-imagined video publishing platform; Sorenson Squeeze, the gold-standard for video encoding applications; Sorenson Squish and SquishNet, which together create an easy-to-use browser-based video publishing platform for user-generated content; and Sorenson Spark, the industry’s most widely used video codec, which enables mobile devices and other consumer products to playback the largest selection of video on the Internet today. Since its inception in 1995, Sorenson Media has been instrumental in bringing Internet video to mainstream applications and is committed to dramatically improving the online video experience for both content creators and consumers.
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Method Communications