Sorenson Media Brings Highest Quality Total Video Solutions to Enterprise Market with New Higher Education Customers

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Sorenson Media Brings Highest Quality Total Video Solutions to Enterprise Market with New Higher Education Customers

• Significant Institution-Wide Agreement with the University of Utah Marks Entrance into the Enterprise Marketplace for Differentiated Online Video Platform & Overall Solutions • Other New Customers in the Education Sector are Harvard University, The Ohio State University, Loyola Marymount University and Dublin City University • Sorenson Media Differentiates Itself from Competitors in the Enterprise Space by Providing Users with the Power of Client-Side Encoding and the Industry’s Highest Quality Comprehensive End-to-End Video Publishing Solutions SAN DIEGO (March 17, 2009)—Sorenson Media today announced that the company’s total online video solutions are being used by new higher education customers, including a system-wide deployment of Sorenson 360 at the University of Utah and other implementations at Harvard University, The Ohio State University, Loyola Marymount University and Ireland’s Dublin City University. The University of Utah is using Sorenson 360 — Sorenson Media’s differentiated online video platform — to serve its entire faculty, staff and 28,000-plus students, in activities ranging from curriculum development and delivery to class projects, marketing and educational outreach. Sorenson 360 is the only online video platform that integrates the entire video publishing workflow, giving customers full control of the end product, from the encoding/compression process to the final delivery of the highest-quality video over the Web. For more information about Sorenson Media’s enterprise video solutions, visit:

“Our team’s work with the University of Utah and other major universities demonstrates the clear competitive advantages we enjoy in the enterprise video marketplace, building upon our 15 years of pioneering technology development,� said Peter Csathy, president and CEO of Sorenson Media. “We have a long-standing reputation for innovation and high quality with businesses and video professionals. They know us. They trust us. We are unique in the industry in focusing on the entire video creation and delivery process, from encoding and publishing to delivery of that video content.� Sorenson Media’s contract with the University of Utah launched with two concurrent, interconnected projects. The first project, a university-wide video infrastructure deployment of the Sorenson 360 video delivery network, includes the storage, management and delivery of video content within and between every individual, department and school in the University system. Sorenson Media’s total video solutions enable the school’s central IT group to successfully establish and manage individual accounts and subaccounts, tied together through Sorenson Media’s developer APIs and customized professional services. The second project is a business history educational and branding initiative with the University’s David Eccles School of Business. As part of Sorenson Media’s comprehensive enterprise video solutions, the business school is also deploying the “YouTube in a box� SquishNet application, which will enable the school to employ out-of-the-box user-generated video management tools in this effort. This front-end application is customized to brand the Eccles School and match the look and feel of its site. The project also encompasses key content- and site-management features, including a searchable video database and fast, intuitive client-side encoding, powered by the company’s Sorenson Squish encoding technology. “Sorenson Media provides us with a potent, fully customized portal that is extremely easy to use and markets our program in highly innovative ways,� said Anne Peterson, director of the Utah Business Leaders History Project for the University of Utah. “The company’s solutions enable us to teach our students through the powerful emotional resonance and impact of video; they can now see and hear how legendary business innovators make a difference in their companies and in their communities.� In addition to the University of Utah contract, Sorenson Media is currently engaged in other major enterprise deployments at a growing number of universities. The company has leveraged its video encoding leadership with institutions of higher learning as it expands into the enterprise market with its comprehensive video solutions. “We are delighted to partner with these significant teaching and research universities to unleash the powerful benefits of Internet video throughout the institutions,� said Csathy. “These new deployments demonstrate the tremendous need and demand for our end-to-end solutions, and how Sorenson 360 and our other products are the easiest-to-use, most comprehensive and highest-quality for customers in the enterprise online video market.� About Sorenson Media Sorenson Media (

) offers comprehensive, award-winning solutions that empower businesses and video professionals to easily and affordably publish the highest-quality video to the Internet and other media. Included among its products and services are the Sorenson 360 Video Delivery Network (VDN), Sorenson Media’s re-imagined video publishing platform; Sorenson Squeeze, the gold-standard for video encoding applications; Sorenson Squish and SquishNet, which together create an easy-to-use browser-based video publishing platform for user-generated content; and Sorenson Spark, the industry’s most widely used video codec, which enables mobile devices and other consumer products to playback the largest selection of video on the Internet today. Since its inception in 1995, Sorenson Media has been instrumental in bringing Internet video to mainstream applications and is committed to dramatically improving the online video experience for both content creators and consumers. # # # Press Contact Jacob Moon Sorenson Media 801.490.1017


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