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Sorenson Media Announces Immediate Full Support, Video Optimization for Amazon Kindle Fire

• All Sorenson Media Video Solutions Already Fully Optimized to Create Video for Playback on New Kindle Fire, Which Includes True 16:9 Movie Ratio on 7-Inch Screen
• Company’s Free Preset Exchange, with Presets Developed by Global Video Encoding and Transcoding Experts, Is Consistently on the Leading Edge for Optimization of the Most Popular Devices in the Video Marketplace

SAN DIEGO (November 16, 2011)—Sorenson Media today announced that all of the company’s video solutions have been optimized for Amazon’s New Kindle Fire—including the perennial award-winning Sorenson Squeeze desktop encoding application, the high-volume transcoding Sorenson Squeeze Server (both in the Cloud and on-premise), and the Sorenson 360 online video platform.

This company-wide optimization is available immediately via Sorenson Media’s Preset Exchange, at no additional charge to all Sorenson Media customers. The Preset Exchange – which is a unique to Sorenson Media – offers a full library of video encoding presets or “recipes” (including those for the new Amazon Kindle Fire) that can be downloaded directly to the company’s full suite of encoding and transcoding solutions. All of the presets have been developed by video encoding experts to optimize video playback for a wide range of devices and specifications. The Preset Exchange can be accessed at

or directly in Sorenson Squeeze, Squeeze Server or Sorenson 360.

“Sorenson Media’s full and immediate support and optimization for Kindle Fire is further evidence of our commitment to lead the video encoding and transcoding market in overall workflow and ease and flexibility of publishing the highest-quality video online,” said Randon Morford, director of Squeeze product development of Sorenson Media. “We are consistently among the first in the industry to optimize for all the most popular devices, and will remain on the forefront of quality and performance – for the benefit of enterprise users, SMBs, and individual video professionals and web developers alike.”

Sorenson Media has been among the first companies to optimize its video encoding and delivery solutions for a wide array of leading video products and platforms, providing its users with full, free support. The company has offered rapid or immediate optimization for all iterations of such major devices as the Apple iPad, iPhone, and iPod Touch, and a broad range of mobile devices – in contrast to many other providers that fail to optimize their solutions for these devices, charge extra fees for compatibility, or make customers develop their own interoperability.

Optimization for the Kindle Fire, which began shipping today, includes precise specifications for H.264 and VP8 video, as well as a variety of audio codecs, including AAC, MP3 and Ogg that maximize the quality of the encoded video played on the device. The new Kindle Fire features a 16:9 video aspect ratio on a multi-touch 7-inch display, which includes 1024 x 600-pixel resolution at 169 ppi and 16 million colors.

About Sorenson Media

Sorenson Media (

) is an award-winning provider of the highest quality, differentiated video encoding solutions. With highly scalable cloud- and server-based encoding solutions and desktop applications, Sorenson Media empowers the enterprise and video professionals to easily and cost-effectively encode, transcode, manage and deliver the highest-quality video online and to mobile devices. Since 1995, Sorenson Media has been at the forefront of bringing online and mobile video into the economic and cultural mainstream. As video rapidly proliferates online, businesses and video professionals increasingly rely on Sorenson Media’s innovative solutions and legacy of trust to meet their evolving needs.


Press Contact

Jacob Moon Sorenson Media Public Relations 801-461-9797